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Research Paper

BFS Europe, a French producer of high-quality processed vegetables, aimed to put vegetables at the centre of the plate in out-of-home (OOH) food consumption to considerably increase overall market share.

Article

This paper describes the patterns discovered in fruit and vegetable buying behaviour in the United States and India.

Case Study

Chiquita, a Swiss banana producer, collaborated with Disney to reach parents and children across the US through a mobile campaign, which advertised in mobile gaming apps.

Case Study

This case study shows how SPC, a food brand, increased sales by quickly reacting to a food scandal hitting Australia and putting local farming families at the front of their campaign.

Case Study

This case study explains how banana producer Chiquita Bananas increased sales and market share in Japan with art on bananas featured in a TV ad and social media campaign.

Case Study

This case study describes how SPC, the largest fruit processing company in Australia, launched the #MyFamilyCan initiative to increase brand consideration and sales.

Case Study

This case study describes how SPC, the largest fruit processing company in Australia, launched a four-day campaign on social media to turn Australians' brand love to purchases.

Case Study

The case study shows how SPC, Australia's largest fruit processor and cannery, used its cans to get to the heart of a national debate on food labelling and increase sales.

Case Study

The case study shows how SPC, Australia's largest fruit processor and cannery business, used its cans to be at the heart of a national debate on food labelling and increase sales.

Case Study

The case study shows how SPC, a 100-year-old brand and Australia's largest fruit processor and cannery business, used its cans to be at the heart of a national debate on food labelling and increase sales.

Case Study

This case study describes how the Australian tinned fruit brand SPC leveraged labelling to fight a Hepatitis outbreak due to contaminated imports, under the #MyFamilyCan title.

Case Study

This case study explains how Arctic Gardens, the Canadian frozen food brand, increased its sales with its "recipes" line.

Case Study

This case study explains how banana company Chiquita used its partnership with Universal Pictures, the movie company, to differentiate its brand with 'Minions' themed content.

Case Study

This case study details how Zespri, the fruit company, overcame the challenge of making kiwi fruit interesting and fun to kids across China.

Case Study

This case study explains how social listening and adaptive planning saved SPC, the Australian canned fruit brand.

Case Study

This case study describes how French food retailer Intermarche set out to combat food waste in the fruit and vegetable aisle in 2014, the European year of food waste.

Case Study

This case study describes how Australia's largest, but ailing, fruit processor SPC Ardmona achieved a turnaround in its fortunes based on one individual's tweet about making Sunday an #SPCSunday.

Case Study

This case study describes how Bolthouse Farms, a vertically integrated farm, repositioned broccoli in the US.

Case Study

This case study demonstrates how Intermarché, the third largest supermarket chain in France, rehabilitated the non-calibrated and imperfect fruits and vegetables to increase sales.

Case Study

This case study describes the launch of a new mandarin orange brand - Wonderful Halos, owned by Paramount Citrus - which used a 'good for everyone' message to attract mothers in the US.

Case Study

This case study explains how SPC, the largest fruit processor in Australia, built a social media campaign off the back of a single customer tweet, to reverse sales decline.

Case Study

This case study explains how SPC, an Australian processed fruit brand, used a real-time social media strategy to revive its brand and increase sales.

Research Paper

Although many scholars have raised concerns about product placement directed at children, the practice may offer interesting outcomes when used for pro-social objectives.

Case Study

This case study describes how Del Monte, the canned fruit and vegetable company, repositioned its brand as a 'garden' quality producer in Canada.

Case Study

This case study describes how BEAR, the UK fruit snack brand, created a new brand identity focussing on 'natural' attributes to increase sales.