Get a demo Do I subscribe? News sign-up

Food industry (general)

Search in

Show only

Date Range

Search within

Industry Sector

Brand

Country

Source

154 results found
Sort by

Article

An overview of the 'Free From' food movement shows what products are popular in the category, provides global market insight and how key players are responding.

News

ORLANDO, FL: General Mills has enhanced its insights operations by carefully consolidating its roster of vendors while also seeking out prospective new sources of data and inspiration.

Case Study

This case study details how Unilever Food Solutions, a food product provider, delivered online food safety training to chefs across Turkey.

News

LONDON: UK regulators introduced tough new rules at the weekend that ban ads for products high in fat, salt or sugar (HFSS) in all children's media, including Facebook and other social media platforms.

Article

This article explains how FMCG marketers can best combine TV and social media, arguing that the most important thing is to start a conversation, keep it going and not hide if it becomes difficult.

Article

This short report summarises the results for the food category from the 2017 WARC 100, which ranks the world's best advertising campaigns based on performance in effectiveness and strategy competitions.

Article

This article outlines how marketers can capitalize on new consumer trends including eating out, packaging and flavour profiles to grow market share during China's economic slowdown.

News

LONDON: Almost one quarter of Britons say they are more likely to try to buy British food in order to support the domestic economy after the UK leaves the EU, but they won't do so at any price a new survey indicates.

Article

This event report describes how neuroscience can help brands avoid lost sales to copycat supermarket own-brands by protecting fundamental signals of packaging design.

News

NEW DELHI: PepsiCo India, the food and beverage group that currently lags behind US rival Kellogg in the Indian breakfast market, is focusing on healthy food tailored to local tastes to increase its share.

News

NEW YORK: Home care brands in the US have become more active with their digital efforts, but the overall transition to digital has been slower in CPG than in other sectors, a new report has found.

Article

This article outlines how Asian consumers approach the concept of health and nutrition in food choice making, compared to Westernised countries.

News

LONDON/NEW YORK: Six in ten Americans are moving away from 'Big Food', but marketers need to avoid making blanket assumptions about people's eating and purchasing behaviours and understand the different motivations that drive particular groups, ...

Research Paper

This article presents a US study that identifies six types of grocery shoppers, all of whom have different buying behaviours - and different attitudes to Big Food.

Research Paper

This article presents a US-based study that confirms how some categories of food shoppers are influenced by social status when they make food consumption and shopping choices.

Article

This article looks at what brands in the FMCG sector can do to ensure that new products are launched successfully, ensuring the right basis for future innovation.

Article

This article introduces a series of papers on the challenges facing food marketers as they tackle a rapidly changing market, as well as tightening regulations.

News

CAMBRIDGE, MA: The first bite of a food provides the greatest enjoyment, but it is the last bite that determines the overall level of satisfaction so larger portions tend to devalue the consumption experience, according to a leading academic.

Article

This annual report by J Walter Thompson Intelligence investigates the trends and emerging consumer behaviours set to shape marketing globally in 2017.

News

LONDON: UK regulations restricting the advertising to children under 16 of food and drink products high in fat, salt or sugar (HFSS) are to be extended from television to include the internet and social media, print and cinema.

News

MINNEAPOLIS: General Mills, the Minnesota-based food giant, is undergoing a comprehensive restructure that will see the creation of a new global CMO role as well as four worldwide business groups.

News

WASHINGTON, DC: Americans are almost as divided in their perceptions of food and what constitutes healthy eating as they are on politics, although the food splits do not follow party lines.

Article

This report analyses five trends that will impact the packaged foods market, including mobile technology, increased urbanisation, single-person households and price polarisation.

Case Study

This case study explains how Mercabarna, a wholesale marketplace, used a short film to raise awareness of the company in Catalonia, Spain.

Article

This report describes how food brands are leveraging programmatic media buying, and explores the possibilities it offers in areas such as campaign optimisation and cost efficiency.