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ORLANDO, FL: Chobani, the yoghurt manufacturer, has witnessed substantial benefits from constructing a “demand creation” department that pulls marketing, sales, insights and similar functions into a streamlined business division.

Article

Chobani, the yogurt brand, has maximized the power of consumer insights through a variety of tactics ranging from organizational restructuring through to expert storytelling.

Case Study

YiYang, a milk powder brand for the over-50s owned by Nestlé, increased sales in China by appealing to filial love.

Case Study

Cornetto, the ice-cream brand, used social media and video to target young people in India.

Case Study

Walls, the ice cream brand, grew sales in Pakistan during Eid with an emotional film published on social media.

Case Study

Saffolalife, the not-for-profit arm of an edible oil brand, used disruptive media and hints to help people in India make choices that were healthier for their hearts.

Case Study

Cornetto, the ice-cream brand, increased sales in China with a shareable content-led strategy which helped teenagers confess love.

Research Paper

This paper explains how FrieslandCampina, a global dairy food company, applied the brand growth theories of the Ehrenberg-Bass Institute (EBI) in a bid to revive the fortunes of its Optimel yoghurt drink in the Dutch market.

Case Study

This case study describes how milk brand Labanita brought its two cow mascots back from the dead to raise awareness and build brand love and sales in Egypt.

Article

This Company Profile from Euromonitor provides key details and analysis of Royal FrieslandCampina NV, a Dutch packaged foods company with a strong focus on baby food and dairy.

Article

This article outlines how to achieve brand growth through brand availability and knowing your target market, illustrating the learnings with a case study from the yoghurt sector.

Article

This event report looks at how Danone, the dairy products company, departed from the category norm with its communications around the launch of a new yogurt brand in the UK.

Case Study

This case study explains how Lurpak, a premium butter brand, repositioned itself to drive sales in the UK, by connecting with consumers through their love of food.

Case Study

This case study shows how the Cheburashkini Brothers, a dairy products brand, established itself in Russia, to become one of the leading brands in the premium dairy products market.

Case Study

This case study looks at how Friendship Dairies, a cottage cheese brand, developed and led the multi-partner, cross-category, 'Mix-in-Matchmaker' programme in the US to encourage healthy shoppers to discover new ways of combining cottage cheese with other healthy foods.

Case Study

This case study shows how Flora ProActiv, a Unilever-owned margarine brand, halted declining sales in the UK by redesigning the product to stimulate emotions, reassure consumers, and reverse the decline.

Case Study

This case study explores how Arla's skyr, a new yoghurt brand to the UK, broke into this competitive category with a design that contrasted with the cluttered market, cutting through the noise.

Article

This Company Profile from Euromonitor provides key details and analysis of Danone. Included is a strategic evaluation with key facts about the French company, competitive positioning against comparative brands, and assessment of its position in the packaged food market.

Case Study

This case study explains how Pinguino, a leading ice cream brand owned by Unilever, increased sales by helping people have fun during the summer in Ecuador.

Case Study

This case study describes how Cornetto, an ice cream brand, converted music, movies and festival into media vehicles, growing sales and recruiting new users in the process.

Case Study

This case study describes how Anchor, a brand of dairy products, drove penetration of its butter and raised awareness of the product in the United Kingdom.

Case Study

This case study shows how Walls, an ice-cream brand in the UK, created a child-like humorous campaign to increase sales.

Case Study

This case study shows how Nutralite, a butter alternative brand, increased sales in India by making innovative use of a 3D hologram in an experiential campaign.

Case Study

This case study shows how Eden, a cheese brand, increased its sales by providing an alternative to a much-loved Christmas classic in the Philippines, without alienating its audience.

Case Study

This case study explains how Babybel, the snacking cheese, created a new brand character to engage children and teenagers in Europe.