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SINGAPORE: Kellogg’s used to have to contend with unenthusiastic consumers in India, where sales of its corn flakes were sluggish two years ago, but the FMCG group managed to re-engage consumers through effective video content marketing.

Article

Kellogg's, a breakfast foods manufacturer, developed recipe-orientated video content and used audience segmentation to drive sales in India.

News

LONDON: Weetabix, the breakfast cereal, believes that its management structure and workplace culture is central to its ability to successfully respond to the UK’s changing breakfast habits.

Case Study

This case study describes how Nestlé used internet personalities in a multi-platform campaign to launch its Lion Wild cereal to teens and young adults in France.

Case Study

This case study describes how Pop-Tarts, the toaster pastry brand, reversed sales decline in the US by launching a new product aimed at millennials.

Case Study

This case study shows how Cini Minis, a cereal brand, increased consumer engagement with Polish teenagers by mirroring one of the country's most popular shows.

Article

This Company Profile from Euromonitor provides key details and analysis of Kellogg Co, the owner of brands such as Keebler, Nutri-Grain, Special K, Corn Flakes and Coco Pops.

Case Study

This case study describes how Special K Canada, a Kellogg's brand, had faced 10 quarters of losses as the idea of dieting fell from grace; taking a new approach, the brand invoked feminism and ownership, returning to growth as a result.

Case Study

This case study describes how Moma, a British porridge brand, redesigned to weather the move from busy commuter train station sales, to retail sales, by creating an ownable brand design to support the entire portfolio.

Case Study

This case study details how Kellogg, a cereal manufacturer, redefined its Special K cereal brand to appeal to women in Canada.

Case Study

This case study describes how Kellogg's, a cereal manufacturing company, used one of its brand differentiators to reinvigorate its Rice Krispies brand in Canada.

News

MINNEAPOLIS: General Mills, the Minnesota-based food giant, is undergoing a comprehensive restructure that will see the creation of a new global CMO role as well as four worldwide business groups.

Case Study

This case study describes how Nutri-Grain, an iconic brand in Australia, was losing sales, becoming irrelevant; new thinking on teens revealed the need to 'fuel an unstoppable life'.

News

NEW YORK: Kellogg, the food group, could save almost $2m in wasted digital ad spending in the US this year by further reducing its already impressively low invalid traffic levels (IVT).

News

NEW YORK: General Mills, the food group, is seeking to drive diversity within its creative agencies in a bid to deliver communications that truly resonate with its expansive audience.

Case Study

This case study shows how Kellogg's, a food brand, was able to upkeep its online reputation and impeccable customer services standard in India with the help of an Online Reputation Management platform.

Case Study

This case study shows how Kellogg's, a food brand, managed to quickly respond to social media trends and increase user engagement in India, using an Adaptive Planning Approach.

Case Study

This case study shows how Kellogg's Chocos, a cereal brand, increased sales and brand awareness by partnering with an Indian children's channel and delivering branded content directly to their core audience.

Case Study

This case study shows how Kellogg's Chocos, a cereal brand, was able to break through to parents all over India, with a shared platform for adults to talk about their children.

Case Study

This case study shows how Kellogg's, a breakfast cereal brand, changed Indian attitudes towards breakfast by using a pledge-based campaign.

Case Study

This case study describes how Quaker, the world's number one oatmeal brand, used a cross-channel strategy to encourage Malaysian mothers to try Quaker recipes.

Case Study

This case study looks at Nutri Grain Bolt, a New Zealand breakfast brand, that engaged with Google's Cardboard to bring teenagers onboard by giving them a VR headset.

Case Study

This case study highlights a social media-focused campaign that challenged negative cultural prejudices against Nesquik, a breakfast cereal brand, among parents of children in Saudi Arabia.

Case Study

This case study describes how Grape-Nuts contemporized its brand by repositioning itself as the healthy cereal offering power-packed nutrition for active Canadian adults.

Case Study

This case study details how Australia's number one muesli brand, Carman's overcame tough market conditions to achieve a 21.2% increase in baseline unit sales.