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Bread, cake, biscuits

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Case Study

Stonemill Bakehouse, a Canadian bakery, understood and connected with consumer values to better sell its bread in Ontario.

Article

Nutri-Grain, the cereal bar made by The Kellogg Co., responded to a period of limited advertising success by fundamentally rethinking its strategy.

Case Study

Mondelez, a confectionary company, created a paper diary and a list of 21 activites children need to experience before they grow up to encourage children in the Czech Republic to go outside more.

Research Paper

This paper describes a study that tests for the enhancement of low-sugar pastry via olfaction and examines its effects on pastry consumption.

Case Study

This case study details how Kozy Shack, the pudding brand, teamed up with inMarket to create an in-store activation that drove brand awareness, product discovery and sales in the US.
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Case Study

This case study describes how biscuit brand Major enhanced its brand image and increased sales in Tunisia with a creative idea based on digital music sampling.

Case Study

This case study shows how Keebler Cookies, a cookie brand, used its iconic mascot to increase sales and bring the brand into the modern US market.

Case Study

This case study describes how McVitie's, a snack food brand, redesigned its cake portfolio for the UK market to drive penetration.

Case Study

This case study details how Nature Valley, a brand of granola bars, emotionally repositioned its brand to reconnect with Canadian consumers.

Case Study

This case study describes how Pepperidge Farm, a commercial bakery, advertised its Goldfish cracker snack to millennial mothers in the United States.

Case Study

This case study describes how Mondelez International, a food and beverage company, engaged audiences to promote its belVita biscuit brand.

Case Study

This case study details how Mondelez International, a large food company, built its Barni biscuit brand in Central and Eastern Europe.

Case Study

This case study shows how McVitie's, a snack food brand, devised a Masterbrand campaign to unify its portfolio of products and increase sales in the UK.

Case Study

This case study demonstrates how a powerful brand positioning delivered long-term higher commercial value for Cuisine de France, a brand responsible for introducing fresh French bread and pastries to the Irish market in the 1990s.

Article

This report provides key facts and figures about the global snacks market, analysing the impact of the growing segment of the non-snack food market rebranding itself as snack replacements and creating a shift in the competitive landscape.

Case Study

This case study describes how Oreo, a sandwich cookie from the United States, orchestrated a global integrated marketing campaign with regional variations, drove record-breaking cookie sales and built equity for the brand.

Case Study

This case study explains how Oreo, a snack food brand, successfully introduced three new products and increased brand equity in the US using a 360 VR video experience.

Article

This event report reveals how KIND, the snack manufacturer, has balanced its focus on delivering great products with an underlying purpose of encouraging acts of generosity and altruism among consumers.

Article

This event report outlines how Mondelez International, the snacks group, is exploring product customisation, with a particular focus on its Oreo cookie brand.

Case Study

This case study describes how Pasty Presto, the Cornish pasty shop chain, was able to use brand styling and tone of voice to give the company a renewed vigour and help differentiate itself on the high street.

Case Study

This case study details a re-branding campaign for Genius, the gluten-free brand, responding to growing pressure in the UK in an increasingly mainstream market.

Case Study

This case study describes how Whitworths sugar developed a clear brand strategy that helped it gain greater awareness in the UK and grow in a declining market.

Article

This Company Profile from Euromonitor provides key details and analysis of Abbott Laboratories, the owner of brands such as Similac, Gain, and Glucerna.

Case Study

This case study shows how OREO, the US biscuit company, regained sales momentum with a programme called 'Play with OREO' with exclusive recipes that showed shoppers how much fun the cookies could be.

Case Study

This case study looks at a campaign from Thomas', the American muffin brand, that aimed to increase brand awareness in Texas, using a regionally famous chef to drive credibility and appeal.