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News

LONDON: Direct Line, the insurance business, has made effectiveness an integral part of the marketing function in order to improve its performance and drive results.

Article

Sovereign, an insurance company in New Zealand, successfully launched a product that "nudged" consumers towards adopting healthier habits while enhancing its own position in the category.

Case Study

Movie The Secret Life of Pets partnered with British insurance Petplan in order to fend off competition upon its release.

Research Paper

Royal London, the UK's largest mutual life insurance and pensions company, developed the Customer Voice program to shape the evolution of its customer strategy.

Research Paper

Royal London, the UK's largest mutual life insurance and pensions company, created the Vulnerability Strategy, which used quantitative research to analyse the impact of vulnerability on its customers.

Case Study

Financial services company Legal & General encouraged understanding of the importance of life insurance by emotionally connecting with parents of young children in the UK.

Research Paper

Zurich Assurance, a Swiss insurance company, evaluated how customers assess value for money with workplace pensions through workshops and quantitative surveys.

Case Study

SunLife, a UK-based insurance business, tackled the issue of ageism in advertising by introducing a TV, radio and social campaign that featured real people in their 50s engaging in their passion.

News

SINGAPORE: Encouraging young Singaporeans to invest in their financial health for the distant future can be a real challenge, but marketers are not afraid to think outside of the box.

Case Study

To secure sales and visibility, private health insurance DKV Spain ran a successful customer-centric campaign aimed to new parents.

Article

Singaporean millennials weren’t thinking about retirement planning or healthy eating on festive occasions – this article outlines how two local campaigns aimed to change the behaviours of young Singaporeans on these two important issues.

News

ACCRA: Insurance providers looking to target the mass market in Africa need to think outside the box, according to the founder of MicroEnsure, which has developed an innovative approach to selling insurance products on the continent.

Case Study

Insurance company Softlogic Life developed a SMS emergency hotline aimed to rescue the victims of floods during the monsoons in Sri Lanka.

Article

HomeServe, the UK insurance company, received a massive fine back in 2014; to rehabilitate, the brand understood that the problems began within the organisation, so it set out to fix itself.

Article

Looks at how behavioural economics can be used to improve people's financial future and encourage consumer engagement.

News

ORLANDO, FL: State Farm, the insurance provider, has made “solve don’t serve” one of the guiding principles for its brand, reflecting its emphasis on helping customers obtain their life goals, rather than only being there if ...

Article

State Farm, the insurance company, boasted enviable brand strength and a unique heritage, but needed to transform in order to keep pace with changing customer needs.

Case Study

State, a general insurer and founding partner in Fly Buys (a national loyalty programme), created an online game that offered bonus points rewards to retain and increase customer engagement in New Zealand.

Case Study

Sovereign, a health insurer in New Zealand, made an online film to show New Zealanders what their real health age looks like.

Case Study

Liberty Mutual Insurance, a global insurer, helped eliminate customer pain points in the US by introducing an email program that provides information on preventing damage as a result of bad weather.

Case Study

AMI, a New Zealand general insurer, restored confidence in insurance with a locally focused campaign in Canterbury following the 2011 earthquake.

Case Study

If, a Swiss property and casualty insurance company, used targeted communications to improve customer loyalty by providing seasonal content to prevent accidents.

Case Study

Helvetia Insurance, a Swiss insurance company, launched a direct mail campaign in Switzerland to encourage medium-sized businesses to set up a consultation.

Case Study

This case study shows how Daman, a health insurance brand, increased profitability by launching an awareness campaign about vitamin D deficiency in the UAE.

Case Study

This case study shows how Daman, a health insurance brand, raised awareness about antibiotics self-prescription and over-consumption in the UAE by likening pills to candy.