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Financial services (general)

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Article

Brand values are useful when they help define and differentiate brands, or when they help people internally know how to behave and externally know what to expect from a brand.

Case Study

Metfriendly is a niche financial organisation that provides tailored financial products to the Metropolitan Police in London and faces competition from new entrants and well-established global retail banks.

News

NEW YORK: H&R Block, the tax preparation company, is seeking to tap into the power of artificial intelligence (AI) while still making sure that its marketing messages have “soul”.

Article

H&R Block, the tax-preparation service, is effectively making use of artificial intelligence (AI) and machine learning to enhance its marketing.

News

MIAMI, FL: Prudential, the financial-services company, has seen various benefits from leveraging the power of influencers to engage consumers.
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Just 44 days left to enter the WARC Prize for MENA Strategy

Article

Prudential, the financial-services provider, has leveraged an influencer strategy as it seeks to engage consumers in new ways.

News

MIAMI, FL: USAA, the financial services provider focused on members of the military and their families, has successfully encouraged greater diversity in agency staffing through its partnership with Publicis Groupe.

Article

USAA, the financial services company focused on members of the military and their families, increased diversity at its agencies through implementing a clear plan of action.

Case Study

Bacs, an IT service management company, personified its Switch Current Account Service in the UK to empower consumers to switch and build awareness.

Case Study

Co-op Funeralcare, a British funeral services company, disrupted the category by using humour in its ads.

News

NEW DELHI: Financial products in India have traditionally been marketed to men but that is starting to change as an increasing number of women choose to make their own investment decisions.

News

PARIS/NEW YORK: Global digital payment volumes are expected to increase by an average 10.9% through to 2020, amounting to nearly 726bn transactions, according to a new study.

News

NEW DELHI: The Indian government’s digitalization initiatives are likely to transform the Indian consumer economy as digital payments become the norm, according to a senior government figure.

Opinion

Anvar Alikhan tells the story of how HDFC Bank grew from being launched just twenty years ago with the liberalisation of India’s banking, to being more valuable than JPMorgan Chase - with the help of its tech evangelist CEO.

News

SYDNEY: Artificial intelligence and the rise of the visual consumer are two must-know financial trends for marketers in the financial services category, as the category undergoes high-paced innovation and change.

News

DELHI: Amazon Pay, the ecommerce giant’s digital wallet service, has entered into competition with Flipkart and Paytm’s payment options, amid stellar growth in payment services in India.

News

HONG KONG: Banking is waking up to, and publicly acknowledging, the threat posed by agile fintech companies, as China’s tech giants gain more ground in traditional industries.

Opinion

In the wake of negative press coverage, financial services brands are particularly vulnerable to the consumer's experience turning from a positive one into a negative one.

News

SYDNEY: When MyBudget, a personal financial budgeting service in Australia, found leads dropping after launching new TV commercials (TVCs), the company turned to neuroscience to reverse the trend.

Article

When MyBudget, a personal budgeting service in Australia, found leads dropping for the first time ever after launching rebranded TVCs, the company used neuroscience to determine the cause of failure and relaunched to record a 50% increase in leads year on year.

Case Study

This case study shows how Muthoot Fincorp, a financial services company, successfully engaged with its Indian audience through its partnership with the famous movie star Rajnikanth and his movie, Kabali.

Article

This short report summarises the results for the financial services category from the 2017 WARC 100, which ranks the world's best advertising campaigns based on performance in effectiveness and strategy competitions.

News

MUMBAI: PayTM, the start-up backed by Chinese e-commerce giant Alibaba, currently dominates the digital payments market in India, but it could face a serious challenge from WhatsApp, the Facebook-owned messaging service.

News

MUMBAI: New research from Kantar has revealed that both Indian retailers and consumers are moving toward digital payments in the post-demonetisation era, particularly for food purchases and transportation.

News

MUMBAI: While chatbots offer new efficiency for customer service, brands can't forget the importance of human interaction, a leading Indian bank executive believes.