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This article provides an overview of the thinking and reading on the subject of experiential marketing and sampling, both live activities that involve direct interactions with audiences that can have an impact indirectly.


NEW YORK: “Reward” ads in gaming apps, which offer players free items to enhance their experience in return for interacting, are impactful on a variety of metrics, according to a study in the Journal of Advertising Research (JAR).

Research Paper

Giving free game items to mobile users through in-app reward advertisements could generate a sampling effect and increase the probability of users making in-app purchases.

Case Study

This case study describes how Taco Bell created a campaign based on rebellion to convince customers away from their regular routine of having breakfast at a competing QSR.


This article explores best practice in the area of experiential marketing, arguing that it is a technique, not a channel, putting the idea first, and thinking about media second.
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This article discusses how a mobile first shopper strategy can be used to engage consumers further, and identifies themes in this area.

Research Paper

This paper from dunnhumby and BzzAgent highlights how shopper insights can improve the effectiveness of social marketing programs.


A Warc Trends Snapshot on innovations in vending machines. This trend represents a qualitative shift in remote vending and a strategic shift by brands seeking to offer innovative new forms of self-service.

Research Paper

This article reports the results of three experiments that assessed the performance of mail-drop product samples, discount coupons and cashbacks among non-users of three consumer products: liquid detergent, instant coffee and children's toothpaste.

Research Paper

Sales promotion techniques such as product sampling and couponing are widely believed to encourage trial among non-users but few published studies have verified this belief empirically.


Premium grocery brands are under pressure from own-label, budget brands and, recently, hybrid approaches such as Tescos.

Research Paper

Although several claims have been made about the effectiveness of product sampling as a sales promotion technique, there is relatively little published research in support of these claims.