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Case Study

This case study looks at how the Transport Accident Commission (TAC) in Australia, a for-profit social insurer for the State of Victoria, educated Victorians about the human body's physical vulnerability to the forces of a road crash.

Case Study

This case study describes how Premier Futsal, a new football league, was launched in India with an integrated media campaign featuring celebrities.

Case Study

This case study explains how The Akanksha Foundation, an educational charity for under-privileged children in India, recruited teachers with zero media budget over successive years.

News

LONDON: The Financial Times, the UK’s leading business newspaper, is successfully using its global live events programme as part of a broader strategy to boost its circulation to one million.

News

NEW YORK: Brand activation revenues should reach $357bn this year, according to a forecast from the Association of National Advertisers (ANA), the industry body, and research firm PQ Media.

Case Study

This case study shows how Teach For Qatar (TFQ), an NGO in Qatar, increased its number of teaching applications by appealing to young people's desire to lead.

Case Study

This case study shows how Aspire Zone, a sports destination, increased footfall by getting people in Qatar to take part in a nocturnal exercise championship during Ramadan.

Case Study

This case study explains how Teatreneu, a comedy theatre in Barcelona, Spain, introduced a 'pay per laugh' system to increase revenue.

Case Study

This case study explains how Skittles, the confectionery brand owned by Wrigley, increased sales around Christmas in Canada by allowing people to trade in bad gifts for Skittles.

Case Study

This case study shows how Surf, a detergent brand, successfully related its brand message to the Ramadan celebrations in Pakistan and India.

Case Study

This case study shows how The National Lottery (TNL), a lottery gaming brand, launched a campaign to get Britons to do more sports and increase audience engagement throughout the Rio Olympics' events.

Case Study

This case study shows how Dettol, a health and hygiene brand, created a social movement to increase brand awareness and change India's hygiene habits.

Case Study

This case study shows how Johnson & Johnson (J&J), a medical and pharmaceutical goods brand, launched a referral strategy to increase its talent acquisition globally.

Case Study

This case study shows how Trinity Mirror, a news publisher, redefined the UK mass media market and positioned itself as a gateway for advertising businesses to engage with it through media placements.

Case Study

This case study shows how telecoms brand O2 was able to improve brand equity and sales in the UK by partnering with charity War Child in staging a series of performances.

Case Study

This case study shows how Fitness First, a health club brand, used data segmentation to identify its core UK audience and provide a more tailored service.

Case Study

This case study describes how online marketplace, Bukalapak, used a multichannel approach to persuade small- and medium-sized businesses to use its platform in Indonesia.

Case Study

This case study describes how technology company Lockheed Martin connected with STEM students in the US, through a group virtual reality experience.

Case Study

This case study describes how Pearle Vision, an eye care store chain, improved its perception in the US and Canada by providing eye care on a local level.

Case Study

This case study looks at how Be The Match, a non-profit organisation, used its 'Hero Gene' campaign to reach the untapped audience of comic book fans in the US and convince them to donate bone marrow.

Case Study

This case study describes how Skittles, a confectionery brand, drove sales and awareness in Canada by encouraging people to donate unwanted presents in exchange for Skittles.

Case Study

This case study looks at how Gay Men's Health Crisis (GMHC), an LGBT education initiative, sparked meaningful dialogue with the FDA to accelerate the process towards a less discriminatory blood donation policy in the US.

Case Study

This case study shows how Quilted Northern, a bath tissue brand, partnered with Amazon and used national toilet paper day to create a campaign to tackle less loyal consumers in the US.

Case Study

This case study looks at how Chevrolet Canada, a small car brand, marketed to millennials by convincing them that Spark wasn't a car but the ultimate mobile device with the Chevrolet Spark Launch in Canada.

Case Study

This case study explores how the ABS CBN Foundation, a non-profit, non-governmental organisation, launched a local campaign in Manila, Philippines to raise awareness of the city's polluted rivers, by collaborating with artists.