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Case Study

This case study explains how Clear, a shampoo brand, increased sales to men in Japan by promoting its hair-health benefits through businesses.

News

TOKYO: Coca-Cola collaborated with a UK tech startup to gain more effective research findings, but the brand’s agile consumer insight collaboration offers other brands a model for early stage investment outside of their typical remits.

Article

This article outlines how SK-II, a premium skincare brand, used social listening to segment its target consumers and create compelling video and social media content as part of its #changedestiny campaign.

Article

This article offers insights into the online behaviours of consumers in Japan and Taiwan, and whether traditional consumer surveys need include passive tracking data.

News

TOKYO: Despite the luxury sector’s traditional reluctance to embrace direct-to-customer ecommerce solutions for sales, two mature luxury markets have shown a particular divergence as just 73% of brands in Japan have adopted, compared to 90% ...

News

TOKYO: Stanislav Vecera, President of Procter and Gamble in Japan, has urged agencies to stand behind the company's principles on media transparency and "not try to tell us that your company has a better way", five months on from Chief Brand ...

Article

This article outlines how Procter & Gamble Japan is urging agency partners to take leadership on media transparency several months after Chief Brand Officer Marc Pritchard revealed the company’s new measurement standards.

Case Study

This case study shows how GariGari-Kun, a popsicle brand, released an apologetic ad in order to scale back the possible negative sentiment Japanese fans could have towards a ten cent increase in price.

Case Study

This case study shows how Benda Kogyo, a car parts manufacturer, developed an internal campaign to celebrate the brand's 50th birthday and streamline its business throughout its branches across Asia.

News

TOKYO: When designing digital transformation initiatives, companies must prioritise customer experience and the 'human factor' while pushing back against marketing 'silos', a senior agency figure has said.

News

TOKYO: Following record losses, McDonald's Japan needed to understand its customers and rediscover what made the brand important to them.

News

TOKYO/SEATTLE: High-tech Japan has puzzled music industry observers in recent years because of its slow adoption of music streaming, but the format may gain momentum after Napster and Rakuten announced a partnership.

Article

This article explores how McDonald's was able to turn around its ailing brand in Japan to revitalize and re-engage customers with an emphasis on digital content, customer experience and extensive market research.

Case Study

This case study explains how Organ Transplant, a non-profit organisation, increased awareness of organ donation amongst children in Japan by performing 'organ transplant operations' on toys.

Research Paper

This paper examines how Coca-Cola Japan used virtual prototypes of new coffee-dispensing vending machines to gain insights into consumer mindsets and test new ideas at scale.

Research Paper

This paper reveals the findings of two studies in Japan and Korea that explored how Sonification, a communication approach that uses audio waves to transfer information, can be used to communicate the sensorial benefits of products, such as cosmetics, that are traditionally advertised via visual images.

Case Study

This case study describes a collaboration between Kirin, a drinks company, and Glico, a confectionery company, to increase sales of a pairing of their products in Japan.

Case Study

This case study explains how Audi, the car company, showed Japanese car buyers that its A3 model was not too big for their small parking spaces with a life-size poster and augmented reality.

Case Study

This case study explains how banana producer Chiquita Bananas increased sales and market share in Japan with art on bananas featured in a TV ad and social media campaign.

News

TOKYO: Digital advertising expenditure in Japan rose 13% last year to top one trillion yen for the first time, while spending on traditional media dipped 0.4%, according to research from Dentsu.

News

TOKYO: Smartphone usage is growing among older Japanese consumers, who are adopting an increasingly digital lifestyle, according to new research.

Case Study

This case study describes how accommodations provider, Airbnb, leveraged digital and video to turn people's fear of strangers into a selling point for a global brand awareness campaign.

Case Study

This case study discusses a business-to-business campaign for Dell, the computer maker, in Japan that highlighted security risks via a survey and a white paper featuring advice on how IT professionals could overcome these risks.

Research Paper

This paper examines how storytelling can be implemented into methodologies for understanding brand experiences in the Japanese and Asian market.

News

TOKYO: ADK, one of Japan's top three advertising agencies, sees its future as an international consumer activation company that makes use of domestic culture, its president and chief executive officer has said.