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Case Study

Virgin Trains, a train operating company in the UK, created personalised emails and SMS reminders to improve its communication with customers and ensure they booked again with Virgin.

Case Study

Advanced Business Solutions, a software company, incorporated sector issues into common tales with its ‘FairITales’ campaign in the UK, to encourage consumers to look to its brand for a ‘happily ever after’.

Case Study

Channel 4, a British public-service television broadcaster, created a contemporary, interactive quiz to increase viewer engagement and prompt views on its catch-up service All 4.

Case Study

Channel 4, a British public-service television broadcaster, built a bespoke email using CSS animation to promote the England vs Scotland UEFA Women’s championship game on live TV and All 4.

Case Study

Heathrow Airport in the UK used dynamic copy across email and digital display to personalise its communications with its customers and aid in a more pleasant airport experience.

Case Study

High-end department store John Lewis enriched its my John Lewis loyalty scheme in the UK to bring customers closer to the brand.

Case Study

Honda, an automotive brand, successfully maintained its position as market leader in the UK by introducing a tool that matches customers with its best fit motorcycle and provides steps to help them pass their test.

News

LONDON: Email remains the trusted workhorse of digital marketing, but new research shows a majority of consumers don’t think such communications are done well and many have a separate address just for marketing messages.

News

NEW DELHI: Email is enjoying a resurgence among marketers as automation and personalised communications become priorities for brands, according to a senior marketer in India.

Article

Email marketing is enjoying a renaissance in the digital era, with new innovations allowing multichannel integration in India.

Case Study

Garuda Indonesia Airlines, a premium airline operating international and domestic flights in Indonesia, improved its ROI for social media, paid search and email marketing by improving targeting.

Case Study

Purina, Nestle's corporate pet food brand, launched a direct mail campaign in Italy to create more personalised interactions with its customers and obtain more valuable client data.

Case Study

MINI, an automotive brand, promoted the launch of its new MINI Cabrio in Brazil by creating a pre-registration that encouraged prospects to become leads.

Case Study

Liberty Mutual Insurance, a global insurer, helped eliminate customer pain points in the US by introducing an email program that provides information on preventing damage as a result of bad weather.

Case Study

IBM Bluemix, which gives app developers access to IBM's Cloud to help them turn their ideas into apps faster, ran a global email campaign to engage trialists and convert them to subscribers.

Case Study

Volkswagen, an automotive brand, increased its email sign ups and click-through rates by creating a 5 metre long email to promote its new SUV, the Atlas, in Canada.

Case Study

If, a Swiss property and casualty insurance company, used targeted communications to improve customer loyalty by providing seasonal content to prevent accidents.

Case Study

Hilton, a hospitality company, created the 'Honors Anniversary email' to target honors members globally and thank them for their business.

Case Study

This case study looks at how Woolworths Rewards, an Australian retailer rewards scheme, turned negative customer sentiment into a program with satisfied members through an email personalisation campaign.

News

SAN JOSE, CA: Even though the overall number of hours US consumers spend on email each day has decreased 27% from last year, email is by far their preferred channel on which to receive offers from brands, a new survey has revealed.

News

SAN FRANCISCO: Email remains a hugely effective tool to engage, at scale, with consumers in a personalized way, new research shows, with millennials, in particular, far more likely to take action on a relevant email than any other age group.

News

NEW YORK: Mobile email opens have nearly doubled over the past five years and more than half of emails are now opened on mobile devices, according to new research.

News

LONDON: Retailers are more likely to protect their return on investment from direct marketing and retain consumer engagement if they focus on relevant and highly personalised content, according to new research.

Article

This event report describes a campaign from EasyJet, one of Europe's biggest budget airlines, to make its passengers feel involved in the celebrations of its 20th anniversary.

News

NEW YORK/LONDON: Brands that use email in their marketing mix differ widely in their performance, with the best of them making use of customer data to improve message timing and content, according to a new study.