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News

LONDON: Digital formats helped drive UK adspend 3.9% higher in the fourth quarter of last year, the highest grossing quarter on record, according to the Advertising Association/WARC Expenditure Report.

Opinion

"I wish I could be with you today, in the flesh as they say, but I'm in India. Ever been in India? Very hot.

Article

This case study describes how the Baheya Women's Cancer Hospital in Egypt raised awareness and donations during Ramadan by posting its message on dessert boxes.

Article

This article covers the key content marketing trends in Asia - specifically popular content pillars, distribution choices and social channels as selling channels.

Article

This article uses an old video of David Ogilvy giving a talk about direct marketing to create a not-quite-Socratic dialogue about the way forward for brand advertising, and what it can learn from its direct-marketing cousins.

Case Study

This case study describes how HomeServe, a home assistance provider, increased employee engagement through the delivery of a People Charter in the UK.

Case Study

This case study describes how FT.com, the online division of the British business newspaper The Financial Times, redesigned its renewals and Step Up communications, primarily through email.

News

HONG KONG: Businesses across Asia-Pacific are sending more emails than ever, a new report says, adding that while click-through rates are dropping marketers should not necessarily be alarmed by this development.

News

LONDON: Nearly all marketers regard email as important to their work, but fewer than one in ten believe all their emails to customers are relevant, according to a new study.

Article

This event report describes how Zizzi, the UK restaurant chain, enhanced its email marketing by including an online board game in communications, boosting engagement.

News

LONDON: Email marketing is in "robust health", according to a new analysis, but the industry is concerned about the potential effects of a proposed EU privacy directive.

Case Study

This case study details how Head & Shoulders, an anti-dandruff shampoo brand, grew its shares in Israel by associating with the religious festival of Passover.

Case Study

This case study describes how Tim Horton's, the Canadian QSR and coffee shop, showed that it was part of the fabric of Canadian life by moving into a regular house in the suburbs for a 6-hour experiential campaign.

News

LONDON: Poor-quality customer contact data could be costing UK organisations almost 6% of annual revenues, a new study has claimed.

Case Study

This case study details how Shell, an oil and gas company, encouraged loyalty to its brand in the United Kingdom to help increase growth.

Case Study

This case study details how Monarch Airlines, a British holiday airline, increased bookings and brand awareness in the UK through themed marketing.

Case Study

This case study details how The Times, a national British newspaper, increased retention of subscriptions through targeted direct mail.

Case Study

This case study describes how Renault, the car maker, launched a new 4x4 model into a highly competitive market in the UK using a targeted CRM programme.

Case Study

This case study details how DFS, the furniture retailer, increased sales and conversion rates across its stores in the UK market.

Case Study

This case study details how the Department for Communities and Local Government raised awareness of the UK Government's Right to Buy scheme.

Case Study

This case study describes how Bupa, a private healthcare company, improved its door drop campaigns for care homes in the UK.

Case Study

This case study describes an e-mail campaign by IKEA Russia, the furniture retailer, that targeted people in the early consideration stage to drive them in store.

Case Study

This case study describes how Change4Life, a public health programme in the UK, helped parents reduce the amount of sugar their children were eating.

Case Study

This case study details how What3words, a geocoding system for the simple communication of location, targeted developing countries in Africa without reliable addressing systems.

Case Study

This case study explains how Royal Mail, the national postal provider in the UK, increased awareness of its mail redirection service and achieved an ROI of 434%.