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Ford, the automaker, has successfully retooled its approach to reaching audiences that have not always been the focus of the industry’s marketing efforts.

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UK broadcaster Channel 4 covered and promoted the 2016 Rio Paralympics through an inspirational campaign.

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Food company Hormel Gatherings promoted increased brand awareness and sales of their party trays in the USA through a campaign based on customer insight research.

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Extra Gum accelerated its growth in the US by building emotional equity through a short film.

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English-language newspaper The Hindu used a multimedia strategy to connect with readers in Bangalore, India, to raise brand and social awareness.

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Germ-prevention brand Dettol used a multichannel approach to grow sales of anti-bacterial handwash in India.

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Manulife, an insurance provider, increased sales of its health insurance product to Generation Y consumers in Hong Kong with a campaign to promote healthy living and by offering discounts based individual levels of activity.

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Premier Futsal, a new football league, was launched in India with an integrated media campaign featuring celebrities.

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KFC, the fast-food chain, used two music videos with a message that resonated with its Thai Generation Y target and its own brand essence to improve its brand scores.

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Tea brand Brooke Bond Red Label conducted a three-year, multi-channelled social experiment to get customers to reappraise the brand and to regain its market-leadership position in India.

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Beauty brand Parachute Advansed Body Lotion used a multichannel approach to carve out an identity in West Bengal, India.

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Denim brand Levi's used a multimedia approach to inspire a co-creation campaign to connect with millennials in China.

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Mouthwash brand Listerine used influencers in an online campaign to persuade millennials in Malaysia to develop a mouthwash habit.

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Car manufacturer Jaguar Land Rover used TV branded content, digital and social media to launch its XE model in India.

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Soft drink brand Coca-Cola used a multimedia campaign to develop a long-term role for the brand by associating it with the Thadingyut festival in Myanmar.

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Broadcaster Sony MAX used a multichannel approach to attract viewers to cricket's ninth Indian Premier League season.

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Food brand Fiesta used a multichannel campaign to promote its P59 Spaghettipid pack to maintain its market-leading position in the pasta and sauce market in the Philippines.

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Chocolate brand Snickers used social media and gamification to appeal to teenagers in China during exam season and reverse negative growth.

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Sri Lankan liquefied petroleum gas supplier, Litro Gas, used a digital campaign to increase brand recognition among domestic consumers.

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Infant formula brand Bonakid relaunched its Pre-School drink in the Philippines, with a multichannel campaign with music at its core.

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Parachute Advansed Body Lotion used a multichannel strategy to completely relaunch its brand in a slowing Indian market.

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Cornetto, the ice-cream brand, increased sales in China with a shareable content-led strategy which helped teenagers confess love.

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Krem-Top, a coffee creamer brand in the Philippines, increased sales by tapping into a new segment with a TV ad and social media posts.

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Surf Excel, a premium laundry detergent, increased brand equity among Muslim consumers in India and Pakistan.

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Gulf Oil used a TV and digital campaign starring cricketing star and motorbike fan MS Dhoni to build brand awareness in the motorcycle lubricant market in India.