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User generated content & participation

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Case Study

Ariel, the market-leading laundry brand in Israel, demonstrated the reliable added value of its performance and increased its market share during challenging economic times.

Case Study

Beverage brand Fanta revitalised its brand awareness in Australia through engaging its customers in the campaign itself.

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Broadcaster NOW TV devised a social campaign that would raise anticipation for the new season of House of Cards in Italy.

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Safety razor brand Gillette drove sales in under-performing states in India through an educational approach.

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TRESemmé, a premium hair-care brand under the Unilever portfolio, achieved unprecedented growth in the Philippines by creating a digital ecosystem linked to the Runway Ready event.

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Iconic pen brand Bic devised a new and unconventional way for consumers to use up their 4 Colour Pens in Australia.

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Extra Gum accelerated its growth in the US by building emotional equity through a short film.

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Deutsche Telekom, the German mobile operator, used a smartphone game to support research into dementia and improve its brand image.

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Lager Coors Light increased its market share in Ireland through an engaging OOH campaign.

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Always, the feminine hygiene brand, increased brand equity in Israel by helping teen girls stand up to social shaming.

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Water brand AQUA kept its number one position in Indonesia with the efficient use of an innovative platform.

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Chocolate brand Ferrero Rocher managed to rebrand itself from a solely romantic love symbol in the Taiwanese market to an everyday gift through a partnership with LINE.

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McDonald's, the fast food chain, increased sales among younger people in Mexico with a series of special offers on 'McDonald's Tuesdays'.

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Tech giant Google created a digital lantern site to allow users in Taiwan to share the lantern tradition in a more sustainable way, and in doing so, built brand love.

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Ice cream brand Cornetto connected with Indian teenagers during the Durga Puja festival to increase brand equity and sales.

News

CHICAGO: An increasing number of brands are deploying user-generated content in their marketing strategies, so a new study that confirms the willingness of consumers to share their life milestones on social media should prove to be insightful.

Article

Illinois Council Against Handgun Violence (ICHV), a non-profit organisation, used a teddy bear to highlight the lack of government oversight on the gun industry in the US with a powerful, public awareness, PR campaign.

News

SYDNEY: As travel marketing has shifted towards portraying memorable, meaningful experiences, legacy travel brand Contiki has adapted its content strategy to broadcast the first-hand experiences of its customers, resulting in e-commerce sales ...

Case Study

Dominos, a large US pizza chain, used a mix of digital and traditional media platforms to create brand value with its 'Dominos Wedding Registry' campaign.

Case Study

English-language newspaper The Hindu used a multimedia strategy to connect with readers in Bangalore, India, to raise brand and social awareness.

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Star Sports, the Indian broadcaster, built interest the Kabaddi World Cup, a traditional Indian sport, by using social media, content and influencers.

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Credit card brand Mastercard used a digital, social media and mobile campaign to change the cash-centric culture in Vietnam.

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Manulife, an insurance provider, increased sales of its health insurance product to Generation Y consumers in Hong Kong with a campaign to promote healthy living and by offering discounts based individual levels of activity.

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Credit card brand Mastercard used digital and social media to connect with mothers in Singapore.

Case Study

Nescafé, the instant coffee brand, connected with young Indian adults by encouraging their aspirations and helping them through competitions and mentoring.