Get a demo Do I subscribe? News sign-up

Sensory appeals

Search in

Show only

Date Range

Search within

Industry Sector

Brand

Country

Source

80 results found
Sort by

Article

This article provides guidance and extended reading on using the senses in marketing, cutting through clutter with positive associations and subconscious purchase drivers.

Article

This article looks at how neuromarketing can now accurately and cost-effectively predict consumer intentions with no conscious bias in purchase decision influencers by using low-cost biometric and psychometric tools.

Article

This article explores the concept of age, specifically in terms of 16-19 year olds and those over 65, in relation to branding, personal attitudes and perceptions, and responses to music.

Article

This article offers a neuroscientific perspective on whether the ASMR trend has staying power, or whether it will be the 'next big thing' that becomes the next forgotten fad.

Article

This short article looks at the emerging technology of binaural sound, an audio method capable of matching the human auditory system.

Article

This article explores how to make effective online video through four elements: emotion, reasons to believe, narrative conventions, and sense.

Article

This article argues that the capacity of smell to bypass the logical brain makes smell a great potential tool for marketers.

Article

This article outlines research into radio and multisensory responses, which found that audio can trigger imagination and rich multisensory experiences.

Article

This article explains how marketing in Asia often uses metaphor to build a sensory and emotional experience, and asserts that sensory experience it rooted in local culture.

Article

This article outlines how skin conductance responses (SCR) - a neuroscience method - tests emotional response to music in advertising, helping to predict business success.

Article

This article encourages marketers to ensure there is consonance between their brand, packaging and product experience on a sensory level, to make sure consumer expectations are met.

Article

This article explores multisensory marketing, which can improve memory encoding and trigger desirable brand associations by appealing to different senses.

Research Paper

While scent is generally considered the more important factor determining consumers’ choice of cosmetics, the first impression gained by a potential purchaser is the sight of the packaging design.

Article

This event report outlines how brands can utilise influential ideas to make an emotional connection with consumers and so build equity.

Article

This event reports looks at how brands can utilise an understanding of how the brain works to produce more effective work using human senses and emotions.

Research Paper

This paper describes the development of a sensory research method that used visually impaired people as research participants rather than costly sensory-trained panels, in the skincare category.

Research Paper

This paper describes research into how the smell of foods impact on consumers and relates this to product launches in Asia.

Article

This article looks at 'haptic' technology, which allows hardware to provide tactile feedback to those who touch it, and the growth of sensory marketing.

Research Paper

This study questions the relevance of advertising in hedonic tests. A consumer experiment (N = 305) points out that the outcomes of a hedonic test of three different recipes vary significantly according to whether they are preceded by a real TV commercial, a simple presentation of the advertising concept or only the name of the tasted brand.

Research Paper

Despite the prominent use of sexual appeals in advertising, little is known about how consumers process messages that contain explicit versus implicit sexual appeals.

Article

Many of the most popular and effective ads of the past decade have been built around music; this article examines how music in advertising helps to increase awareness and sales for brands.

Research Paper

This paper uses a case history of the Mane Flavour Company, the fragrance and flavour manufacturer, to discuss the importance of engaging consumers' senses with products and brands.

Article

This event report looks at how marketers can prepare for the "sensory era", when digital technology will permeate life to such an extent that information covering everything from what groceries need to be stocked up in the fridge to the amount of exercise an individual has done during the day will be accessible in real time.

Research Paper

This presentation was born out of the belief that flavours could be considered differently in product development.

Research Paper

The traditional role of consumer research in the food and flavor industry focuses primarily on new concept creation and product development, as well as product testing.