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Activism, cynicism, resistance

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News

NEW YORK: Half of US millennials welcome CEO activism – as long as they agree with the opinions being expressed – and say this positively affects their purchase decisions, a new report says.

Opinion

A third of Brits expect robots to run their lives in the next 13 years, yet just 2% of respondents would trust a robot with their children.

News

LONDON: Every brand knows that establishing trust with their customers is vital, but this point has been reinforced by a new survey that found a fifth (21%) of UK consumers have boycotted a brand following a scandal or negative press.

News

LONDON: Social media networks are currently under the spotlight as never before regarding content and trust, so marketers will note new research that suggests consumers place considerable trust in content from familiar brands.

News

NEW YORK: President Trump's propensity for tweeting about anything from developments in reality TV to criticisms of specific companies and brands is leading to a surge in a new business area for PR agencies.

Opinion

Over a century ago, William James argued that the self includes many things outside of one's self, including social relationships and material things.  More recently, cognitive science has shown that we do indeed subsume the personality and values of the people we feel close to.  The result is self-other overlap, whereby the mental representations of our own identity begin to merge with our perceptions of someone else.

Opinion

A very thought provoking article with this title was published in the Guardian in the Journal section on 19 th January by William Davies .

Opinion

Mis-represented facts, blatant lies, dubious content – call it what you like but one thing is for sure: fake news is big news.

Article

This article, taken from the Warc Toolkit 2016 report, looks at developments in digital marketing including concerns around viewability and ad fraud.

Article

This event report looks at how brands need to be prepared to deal with the reputational issues that can arise very quickly on social media.

Article

This article discusses the advertising tactic of provoking outrage, and argues that advertisers should not 'poke the bear'.

Research Paper

This paper analyses the changing role and status of women in India and what their emerging identity means for brands.

Article

This event report looks at how not to do advertising, with seven particular offences highlighted.

Article

This article outlines the results of several trends surveys that have detected a growing backlash against communications technology, and a desire to 'get off the grid'.

Article

This article describes some of the changes in attitudes amongst young people in China, as some of them start to advocate for a different notion of Chineseness.

Article

This article explains how brands can help consumers who are conflicted about the intrusion of new technologies to find a balance between being too immersed and too disconnected.

Article

This article examines what consumers in UK, USA and China think about the honesty, transparency and ethics of brands.

Research Paper

This paper discusses changing attitudes towards Brazil's hosting of the 2014 FIFA World Cup, examining how these have changed from positive to more negative and how this may impact on sponsoring brands.

Article

This article discusses the impact of protests in Brazil on brands, drawing key lessons about the role of brands in building identity.

Article

This article examines global trends around consumer activism and networked lives that point to the increasing importance of networks in making the changes that governments, companies and individuals are unable to effect.

Article

This brief article looks at how brands can turn social media engagement into more meaningful action, such as charitable donation.

Article

This paper argues there is a systematic way for brands to maximise profits while doing good and believes planners are well positioned to make this happen.

Article

This report offers a theory of marketing from Lenovo, an electronics firm, which suggests that, following the digital revolution, consumers have evolved from friendly and obedient "dogs" to finicky "cats" in terms of how they respond to marketing.

Article

This article, based on an international sample of 64,000 men and women, shows a consensus in how male and female values are defined and a general wish for "female" values to be more dominant.

Article

In the wake of negative opinion polling on the reputation of UK banks in general, one brand asked Britain Thinks to set up qualitative discussion groups, and uncovered several ways in which their service and communications could improve.