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Article

This Company Profile from Euromonitor provides key details and analysis of Nike Inc. Included is a strategic evaluation with key facts about the US based company, competitive positioning against comparative brands, and assessment of its position in the sports apparel market.

News

NEW YORK: Luxury menswear has traditionally lagged behind womenswear, but that is already beginning to change as social media platforms encourage men to try out luxury clothing in new and innovate ways, industry experts have said.

Article

This report offers a global outlook for the apparel and footwear market, examining the performance of its various categories comparatively, against other consumer industries and across regions and markets.

Case Study

This case study explains how Adidas, the sports brand, used an inspiring message targeting teens around the world to launch its new NMD shoes.

Case Study

This case study explains how sports clothing brand Under Armour worked with swimmer Michael Phelps to produce an emotional video and increase sales in the US.

Case Study

This case study shows how Woodland, an outdoor apparel brand, successfully engaged users using a Halloween-themed social media filtered image campaign in India.

Case Study

This case study describes how Indian luggage brand American Tourister launched its line of commuter backpacks with an online campaign across social media.

Case Study

This case study describes how sports brand adidas Football used online episodic content in a global campaign to strengthen its association with the UEFA Champions League and appeal to an audience of young football fans.

News

CHICAGO: Russell Athletic, the sporting apparel group, enjoyed marketing success by subverting category norms and focusing on unlucky losers rather than triumphant winners.

Article

This event report outlines how Russell Athletic, the sporting apparel brand, found success by flipping traditional category conventions.

Case Study

This case study explains how sports brand adidas deepened engagement and brand loyalty among young, male football enthusiasts aged 14-25 in Moscow, Russia.

News

PARIS: LVMH, the world's biggest luxury group, is planning to debut a new multi-brand e-commerce platform as early as June and the company's chief digital officer is confident it will have an edge in an already crowded online market.

News

MONZA: Adidas has congratulated its rival Nike and Kenyan runner Eliud Kipchoge after the latter narrowly missed out on a an attempt to break the two-hour barrier for running a marathon.

News

GLOBAL: After contracting in 2016, expenditure on luxury advertising is set to recover this year and next, with almost all of the growth being taken by online spending, according to a new forecast.

Article

This report discusses the luxury goods industry in a global context, including changes in key markets, consumer attitudes and technology’s influence on luxury goods.

Case Study

This case study describes how Nike, the US sportswear manufacturer, motivated young athletes to visit Nike.com for their annual "Gear Up Day" that equips people for the upcoming season.

Article

This event report outlines how Nike, the sporting goods group, is using messaging apps to engage consumers.

Article

This article looks at how an Indian brand, Lechal, has come to the forefront of the movement to integrate fashion and technology with its line of interactive haptic footwear.

News

BEIJING: With Chinese New Year a week away, poultry-themed items are in abundance to celebrate the upcoming Year of the Rooster, but Western luxury brands hoping to tap into the annual holiday gifting bonanza need to tread carefully.

Article

This event report outlines how Foster Grant, the eyewear brand, has built deeper bonds with consumers by tapping into more emotional connection points.

Case Study

This case study details how Adidas, a shoe and clothing manufacturer, launched its Adidas Originals in its 'Your Future is not My Future' campaign in the United States.

Case Study

This case study describes how Canada Goose, a clothing manufacturer, launched its first global advertising campaign through a short film.

Case Study

This case study describes a campaign by Lacoste, a clothing brand, which used A/B testing and programmatic channels to target audiences in the UK, France and Germany.

Case Study

This case study describes how Prada Group, an Italian fashion company, repositioned its brand and evolved perceptions of the company.

Case Study

This case study shows how Kohl's, a department store in the US, created a social media driven campaign in order to engage with a wider audience and increase sales.