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Child media use

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Article

This event report looks at the evolution of the BBC’s digital engagement with children via its apps.

News

MUMBAI: Around one third of children in India's cities claim to have bought a product because they liked its advertising, a new report suggests.

Article

This event report examines how Dennis Publishing, an independent UK publisher, successfully launched a version of its The Week magazine to appeal to the tween market.

Article

This article looks at Generation Alpha, the next generation after millennials, and advises on how to understand the demographic.

News

NEW DELHI: India's online video platforms are united in vying for the attention of the nation's children but divided in their strategies, which may or may not involve the use of apps and advertising.

Article

This article argues that Millennials have reached the age where their values are impacting the era in which they live, and on which they will leave an indelible trace.

Article

This article explores what marketers need to know to successfully engage with Generation Z and how this generation differs from its predecessor, millennials.

Article

This article looks at Generation Z, who are digital natives, growing up in a connected world where diversity and inclusion are a reflection of increasing social and digital ideas of 'relevance'.

Article

This event report looks at the changing viewing habits of children as digital devices become commonly used among even the youngest age groups.

Article

This article, taken from the Warc Toolkit 2016 report, looks at the influence of the demographic known as Generation Z (generally defined as those under 18), or Gen Z.

Article

This report presents data on children's book-buying in the US and offers key takeaways for marketers.

Article

This event report looks at a range of issues marketers need to consider when marketing to children.

Research Paper

This paper describes research into the attitudes, expectations and hopes of children aged 9-14 in Latin America, focussing on Mexico, Brazil and Argentina.

Article

This report focuses on the influence and technology habits of American children under the age of 16 - the 'Pulse' generation - based on insights from Disney Media's head of research.

Article

An in-depth look at children's development, considering child psychology, recent developments in neuroscience, sociological studies, social competence, and children's understanding of advertising.

Article

While there was concern expressed by parents on many issues affecting their children’s well-being, advertising and marketing to children was not perceived to be a huge problem.

Research Paper

This presentation is based on a study led by Dr. Barbie Clarke, Family Kids and Youth, with the support of Andrew Harrison, CEO, The Carphone Warehouse, and Marc Goodchild, Head of Interactive and On-Demand, BBC Children's.

Article

In this report, current trends in online gaming among children are discussed. Research conducted in eight European nations reveals high levels of popularity for the applications.

Article

Report on the Children: Seen and Heard conference, which took place in London on 27/1/10. Topics covered by delegates include the increased popularity of online gaming, licensed characters, childrens' use of social media and the role of the father in household purchases.

Article

The ground-breaking approach to digital advertising of the agency R/GA is the focus of this report from the Interactive Advertising Bureau's IMIXX conference during New York Advertising Week.

Research Paper

This paper summarises the presentation by Agnes Nairn on "Research ethics in the virtual world" given at the IJMR Research Methods Forum: ‘Methods Matter: Interviewing and Beyond’, 25 November 2008, Royal Society, London.

Article

This article describes how toy marketers are developing their approach in line with children's use of new media.

Research Paper

This paper draws from a major research initiative undertaken by Nickelodeon's Brand & Consumer Insights Group in 2006.

Article

Douglas Dunn, managing director and founding partner of Tuned In Research, describes a youth research project for UK TV's Channel 4 Teen Audit.

Research Paper

Teenagers are often described as insatiable consumers who are at the forefront of the development of media and communication.