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Child lifestyles & attitudes

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News

BEIJING: Chinese children are interested in the world around them but much of their focus is directed towards study leaving them little time to interact with friends, a recent study suggests.

News

BANGKOK: Asia’s kids are digitally-native consumer powerhouses, influencing their parent’s spending in the clothing, travel and household categories while also spending more than three hours a day online.

Article

Asia's kids are digitally-native consumer powerhouses, influencing their parent's spending in the clothing, travel and household categories while also spending more than three hours a day online.

Article

Gen Z is the last generation of the twenty-first century and is set to enter the workforce by 2020.

Article

Looks at the power children have across a lucrative market, due to both how much they spend on themselves and the purchasing influence they have on their families, and how to carefully market to them in a way that can build life long brand relationships.
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News

SYDNEY: Children are more influential than ever in their parent’s purchase decisions as gender roles and relationships change in families, new research shows.

Article

Kids are increasingly influential in their parent’s purchase decisions as gender roles and relationships change in families.

Article

The Beano, a beloved children's comic with an 80-year heritage is changing with the digital age, uncovering insights from the youngest generation.

Article

This article provides insight on how brands in Asia can connect with ‘centennials’ (Gen Z) based on behavioural and demographic research from Kantar Futures.

News

MUMBAI: A focus on local, quality content has helped Nickelodeon, the Viacaom18-owned channel, become India’s leading children’s channel.

News

SHANGHAI: KFC, a leading international brand in China, has tapped artificial intelligence and music to engage the country's lucrative Gen Z consumers, who make up 17% of the total population.

News

MUMBAI: Around one third of children in India's cities claim to have bought a product because they liked its advertising, a new report suggests.

News

NEW YORK: American teenagers aged 13 to 17 differ from adults aged 18+ in that they agree advertising helps them choose what to buy, a new survey has found.

News

SYDNEY: Internal Facebook documents indicate that it has carried out research in Australia enabling it to target young people at vulnerable moments, but the social media giant has rejected any suggestion such information has been sold to ...

Article

This article looks at Generation Alpha, the next generation after millennials, and advises on how to understand the demographic.

Research Paper

This paper describes how Ferrero, an Italian chocolatier, utilized a hybridized research approach to understand how children's behaviours are impacted during Ramadan in Saudi Arabia.

Article

This event report looks at how brands prepare for technological and cultural change; the BBC, the UK's public broadcaster looks to its audience, while PepsiCo's fruit and veg division looks beyond juice toward health and wellbeing.

News

MANILA: The Philippines has a huge Gen Z population, which will offer new opportunities for marketers in 2017 despite the political and economic uncertainties the country faces, according to an industry figure.

News

NEW DELHI: India's online video platforms are united in vying for the attention of the nation's children but divided in their strategies, which may or may not involve the use of apps and advertising.

Article

This article argues that Millennials have reached the age where their values are impacting the era in which they live, and on which they will leave an indelible trace.

News

SAN FRANCISCO: Toy owner Mattel has shaken off the "blonde bimbo" image its Barbie doll had acquired by going back to the product's origins and purpose to appeal to millennial mothers, a top executive told Warc in an exclusive interview .

Research Paper

This paper describes a UK research project by Egmont Publishing to explore whether time-poor parents still read to their children and, if so, whether they use a digital device or a print book, and the emotional drivers around this activity.

Article

This article explores what marketers need to know to successfully engage with Generation Z and how this generation differs from its predecessor, millennials.

Article

This article looks at Generation Z, who are digital natives, growing up in a connected world where diversity and inclusion are a reflection of increasing social and digital ideas of 'relevance'.

Article

This article, taken from the Warc Toolkit 2016 report, looks at the influence of the demographic known as Generation Z (generally defined as those under 18), or Gen Z.