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Case Study

This case study explains how BASF, a global manufacturer of crop protection products, radically reconsidered its brand and the people it serves through its 'Grow Smart' campaign in the US.

News

CHICAGO: Aditya Birla Group, the conglomerate, has successfully advanced a customer-centric agenda by focusing on the idea of the "bosstomer".

Article

This article outlines how Aditya Birla Group, the conglomerate, drove a customer-centric transformation in its strategy.

Case Study

This case study shows how Benda Kogyo, a car parts manufacturer, developed an internal campaign to celebrate the brand's 50th birthday and streamline its business throughout its branches across Asia.

Case Study

This case study describes how technology company Lockheed Martin connected with STEM students in the US, through a group virtual reality experience.

Case Study

This case study shows how Lockheed Martin, a space exploration brand, created the first group virtual reality experience with its 'Field Trip to Mars' campaign in the US.

Case Study

This case study shows how Morton Salt, a snow and ice melting salt company, shifted the focus of its product from a weather necessity to a pet must-have with the US 'Safe-t-pet – A Safer Winter For All' campaign.

Case Study

This case study shows how CenturyPly, a plywood trader in India, increased sales by creating a social media campaign focused on its carpenters' hardships and talents.

Case Study

This case study explains how Weber Vetonit, a building materials company, introduced a new piece of software to reduce costs and increase sales in Russia.

Case Study

This case study describes how Polyseam, a UK-based sealant and filler manufacturer, developed the branding for its new all-in-one adhesive and sealant by creating a range of simple, boldly designed products that leveraged the building trade's trust in the brand.

News

FAIRFIELD, CT: Industrial giant GE has ditched traditional B2B marketing strategies and is instead at the forefront of utilising the latest technologies to showcase its own innovations across the healthcare, transport and energy sectors in which it ...

Research Paper

This study from NFU Mutual, a rurally-focused insurance company, details how the company tailored communications to farmers in order to give more farmers a succession plan to keep their holdings alive.

Case Study

This case study shows how JSW Steel, a steel brand, became India's highest growing steel brand, overtaking its long-running competitor.

Case Study

This case study describes how Certsure, a market-leading umbrella company for electrical certification in the UK, created a refreshed brand to deal positively with a merger and maintain member numbers.

Case Study

This case study shows how JSW Cement, a cement brand, was able to crack an unreceptive Indian market using an emotional campaign.

Case Study

This case study shows how Halonix, a lighting solutions brand, successfully positioned itself as a socially responsible brand in India by using a crowdsourcing campaign.

Case Study

This article provides excerpts from the winning case studies of the 2016 David Ogilvy Awards, including campaigns from Nestle, Boeing and Ontario Women's Directorate.

Case Study

This case study shows how Fedrigoni, a paper manufacturer, increased brand awareness and sales by partnering with the camera brand Leica.

Case Study

This case study explains how TAFE, India's second largest farm equipment manufacturer, brought a real change in the life of its consumers, the farmers, by launching India's first citizen-led farmer-support campaign called #BeaFarmDost (BeaFarmFriend).

Case Study

This case study shows how Rolls-Royce, an engineering company, increased its brand profile and consumer engagement in the UK by drastically improving its online presence.

Article

This event report outlines how General Electric, the conglomerate, ensures its marketing remains consistently innovative and surprising.

Article

This event report offers an insight into how DuPont, the conglomerate, created two mobile apps to support its agriculture business in multiple markets.

Case Study

This case study explains how Boeing, the American engineering company, built a campaign around its commitment to innovation to engage audiences by studying the effectiveness of previous content.

Case Study

This case study shows how Thompson Aero Seating, a premium aircraft seat manufacturer based in Northern Ireland, launched a new product, the Vantage XL, and increased export sales with new customers across the world.

Case Study

This case study investigates how a strategic rebrand of the industrial transportation business White Logistics leveraged renewed growth and changed the fortunes of the company.