SABRE Awards, North America, Issues Management, 2018
Bayer, a pharmaceutical and life sciences company, used PR to celebrate the fifth anniversary of its Bayer Bee Care Program and launch its Feed a Bee campaign in the US through a multi-faceted integrated communications program.
SABRE Awards, North America, Employee Communications, 2018
Medtronic, a medical technology company, provided humanitarian and operational support during Hurricane Maria in Puerto Rico by creating a dedicated communications effort that reached out to employees and stakeholders.
VANCOUVER: Lucara Diamond, a Canadian firm, has announced its acquisition of a blockchain platform with the potential to match rough diamond production with polished demand, as an industry that has long struggled with traceability suggests where ...
SABRE Awards, Crisis Management, In2, 2018
Advanced Semiconductor Engineering (ASE Group), a provider of independent semiconductor assembling and test manufacturing services, told its side of the story on the toxic wastewater spillage in Taiwan by launching a microsite.
MRS Awards, Finalist, Financial Services Research, 2017
The UK Structured Products Association (UKSPA) undertook an iterative programme of market research to address the regulator's concerns following a review of the structured products market by the FCA (Financial Conduct Authroity).
Direct Marketing Association - US, Runner Up, Best Use of Data and Analytics, 2017
Struers, a manufacturer of metal preparation and analysis equipment, created a holistic Lead Enginge that connects diverse databases together in order to generate new and better leads for sales globally.
Direct Marketing Association - US, Silver, Art Direction, 2017
The Chemours Company, an American chemical company, turned the periodic table into a musical video series to celebrate National Chemistry Week and inspire children, parents and teachers across America.
Colin Shaw, Admap Magazine, April 2018, pp. 16-19
Many organisations jumped on the customer experience bandwagon without a comprehensive understanding of what a customer experience is and as a result, don’t know what it takes to improve a customer experience, let alone how to take it to the next level.
Luke Brown, Angela Smith and Adam Shar, WARC Media Awards, Grand Prix and Special Award for Data-Driven Insight, Best Use of Data, 2016
This case study shows how Australian swimming pool builder, Narellan Pools, accelerated business growth by using Big Data to target customers at the precise times they were most likely to buy a pool, with creative focused on the "first dive in moment", identified as a powerful motivator in buying.