MRS Awards, Finalist, Jeremy Bullmore Award for Creative Development, 2017
Capita plc, a British business process outsourcing company, used interviews and group discussions to identify whether the British Army's 'This is Belonging' campaign was resonant with diverse audiences.
Advertising is a talent business, but advertising and marketing isn’t the pull it once was, so, Gareth Kay argues, creative companies need to build more stimulating working environments to attract the most interesting people.
When it comes to addressing the work-life balance, Malcolm White believes advertising should take a leaf out of William Morris’s book and find ways to make work more satisfying, instead of just encouraging people to work more flexibly.
SABRE Awards, Gold, North America, Professional Service Firms, 2017
Adecco, a recruitment and staffing company, optimised the data it collected from two already instated company practices, to create buzz around its findings about the US job market and position itself as a recruitment thought leader.
Nisha Kapoor, Mithun Mukherjee, Alisha Gupta and Disha Baral, WARC Prize for Social Strategy, Entrant, 2016
This case study demonstrates how Monster, one of the largest employment websites in the world, generated quality jobseekers' registrations in India with the help of targeted creative ads, messaging and the online medium.
Sean Merriweather and Raymond Pettit, Ph.D., ARF Experiential Learning, Audience Measurement 9.0, June 2014
This article presents learnings from a multi-platform partnership between Pivot, a US cable channel, and Monster, a jobs search website, to determine the contribution of content marketing to the Monster brand.
Thom Dinsdale, Account Planning Group - (UK), Silver, Creative Strategy Awards 2013
This case study describes how Siemens Wind Power, the wind turbine manufacturer, used internal communications to increase compliance with health and safety rules, and decrease accidents involving employees.
Colin Shaw, Admap Magazine, April 2018, pp. 16-19
Many organisations jumped on the customer experience bandwagon without a comprehensive understanding of what a customer experience is and as a result, don’t know what it takes to improve a customer experience, let alone how to take it to the next level.
Luke Brown, Angela Smith and Adam Shar, WARC Media Awards, Grand Prix and Special Award for Data-Driven Insight, Best Use of Data, 2016
This case study shows how Australian swimming pool builder, Narellan Pools, accelerated business growth by using Big Data to target customers at the precise times they were most likely to buy a pool, with creative focused on the "first dive in moment", identified as a powerful motivator in buying.