Get a demo Do I subscribe? News sign-up

Customer loyalty schemes

Search in

Show only

Date Range

Search within

Industry Sector

Brand

Country

Source

81 results found
Sort by

Article

Explains how to build long-term affinity with a brand using technology with a human touch and offers four rules for successful loyalty marketing.

Article

Consumers’ expectations are growing as their attention span decreases, meaning that brands are under huge pressure to deliver a personalised and relevant message or experience.

Article

This event report examines how Marriott International uses experiential marketing to educate consumers and promote its customer rewards programs.

News

LONDON: Sky, the UK broadcaster and internet provider, has launched a novel loyalty scheme that offers customers a range of benefits that increase in generosity the longer they have stayed with the company.

Article

This article covers how Tesla, the automotive manufacturer with a sustainable energy focus, has been able to build brand recognition and loyalty in Australia with zero paid media and a focus on experiential marketing and owner loyalty.

Article

This event report discusses how personal data is a complicated and important topic for the future, if marketers can grapple with upcoming issues.

News

SYDNEY: Australian supermarkets are using product testing groups as a way to not only gain better feedback from shoppers, but to enhance pre-existing loyalty programs.

Article

The article explores how Woolworths, one of Australia's biggest grocery retails, successfully relaunched its loyalty scheme with a personalisation focus after the company was forced to abandon an unpopular change.

News

SINGAPORE: Consumers in Singapore are showing signs of disengagement from traditional loyalty programmes with a quarter (24%) reporting that their expectations of brand loyalty have completely changed, a global study has found.

News

Brand loyalty is sometimes reduced to "promotionalisation" but that can't work as a long-term strategy, according to the most-read article on the subject on Warc in 2016 A Warc Best Practice paper, How to build long-term brand loyalty, warned that ...

Article

This event report outlines how Marriott International, the hotels group, is pursuing a dynamic digital marketing agenda.

Article

This article explores the current reading and thinking on the subject of Brand Loyalty, a topic spanning behaviour and attitude.

Article

This short article argues that winning loyalty is a different task from winning consumers' hearts and minds; 31% of consumers, according to one study, admitted they could be lured away by cheaper prices elsewhere.

Research Paper

This report details the customer centricity program developed by SkyTeam, a large international airline alliance, to bridge the divide between itself, its members and end users.

Article

This paper looks at the Chinese smartphone brand Xiaomi, which is now the best-selling phone in China, and how their digital, social, and branding strategy got them there.

Article

This paper is part of the China social branding report that seeks to understand the firewalled country through the lens of the biggest brands operating in the market; this iteration looks at KFC, the US restaurant brand, and its Chinese strategy.

Article

This article demonstrates how customer loyalty is being earned by exceeding the functional expectations a customer has and creating emotional engagement through positive experiences.

Article

This event report describes how Shell, the car fuel retailer, developed a mobile game to increase sales in the UK.

Article

This event report explores how Orbitz, the travel website, successfully launched a loyalty program based around the idea of a special currency called "Orbucks".

Research Paper

This paper demonstrates how Carrefour, the supermarket chain, combined market research principles with big data to improve ROI from its loyalty programme in Belgium.

Article

This article details research into attitudes towards loyalty schemes in the UK, and argues that people want perks and treats, not just points.

Article

This essay argues that the marketing industry needs to rethink what 'loyalty' means and what it can do for businesses.

Research Paper

This paper explains how L'Oréal, the cosmetics company, improved the way it collects and analyses data to evaluate loyalty programs in Latin America.

Article

This event report looks at how two different companies have successfully utilised loyalty programs to acquire customers and increase profitability.

Article

This article explains why loyalty platforms can be key to future publishing success, creating perceived value and affinity in the eyes of the customer and allowing for data capture from the part of the publisher.