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Increasing sales & market share

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Case Study

Ariel, the market-leading laundry brand in Israel, demonstrated the reliable added value of its performance and increased its market share during challenging economic times.

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OMO, the laundry detergent brand, used a provocative campaign about the importance of outdoor play for children to increase sales in the Middle East.

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Beverage brand Fanta revitalised its brand awareness in Australia through engaging its customers in the campaign itself.

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Food company Hormel Gatherings promoted increased brand awareness and sales of their party trays in the USA through a campaign based on customer insight research.

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Du, a telecom operator in the UAE, increased its relevance targeting the tourism industry.

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Safety razor brand Gillette drove sales in under-performing states in India through an educational approach.

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TRESemmé, a premium hair-care brand under the Unilever portfolio, achieved unprecedented growth in the Philippines by creating a digital ecosystem linked to the Runway Ready event.

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Iconic pen brand Bic devised a new and unconventional way for consumers to use up their 4 Colour Pens in Australia.

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Extra Gum accelerated its growth in the US by building emotional equity through a short film.

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The launch of KA+, a value car model by Ford, had to be strategically planned to target the challenging and savvy buyers of value cars in the top five European markets.

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Lager Coors Light increased its market share in Ireland through an engaging OOH campaign.

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Water brand AQUA promoted the sales of its out-of-home product utilising Twitter's auto-response mechanism.

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Always, the feminine hygiene brand, increased brand equity in Israel by helping teen girls stand up to social shaming.

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Water brand AQUA kept its number one position in Indonesia with the efficient use of an innovative platform.

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Chocolate brand Ferrero Rocher managed to rebrand itself from a solely romantic love symbol in the Taiwanese market to an everyday gift through a partnership with LINE.

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Ansell, a global leader in protection solutions, built brand equity of its sexual wellness products in Brazil and the USA through a campaign going against preconceived notions of sexuality.

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McDonald's, the fast food chain, increased sales among younger people in Mexico with a series of special offers on 'McDonald's Tuesdays'.

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Johnsonville Sausage Company, famous for its bratwurst grilling sausage, increased sales in the US Midwest with a weather-triggered programmatic ad campaign which ran outside of the usual grilling season.

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Volvo, a Swedish automaker, capitalised on its reputation for safety by having car crash survivors act as sales agents at high traffic stands in shopping malls.

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PEDIGREE, a pet food brand, increased its sales and dog adoptions by creating the 'PEDIGREE Child Replacement Program', which targeted the parents of children who have left home in New Zealand.

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Dominos, a large US pizza chain, used a mix of digital and traditional media platforms to create brand value with its 'Dominos Wedding Registry' campaign.

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TNT, a mobile network, increased revenue with two social media videos by focusing on service in a price-led Philippines market.

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Coca-Cola, the beverage brand, increased in-home consumption by challenging cultural norms in India with a TV ad.

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Manulife, an insurance provider, increased sales of its health insurance product to Generation Y consumers in Hong Kong with a campaign to promote healthy living and by offering discounts based individual levels of activity.

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Baby nutrition system BabyNes built brand awareness in China with a campaign using online, social media, editorial, in-store and events.