SABRE Awards, Best Use Of Social Media Or Analytics For Audience Insights Or Influencer Targeting, In2, 2018
Johnson & Johnson, a pharmaceutical and consumer packaged goods manufacturing company, launched a campaign in the US to raise brand awareness and perception, and establish itself as the leading corporate voice connecting humanistic stories with medical innovation.
Brian Carruthers, Event Reports, ThinkContent, November 2017
The tech sector changes so fast that it is understandable why companies operating in it get sucked into product-led marketing, but Cisco has abandoned a top-down approach that had produced a deluge of material that was mostly ignored.
SABRE Awards, Certificate of excellence, LATAM, Research and Planning, 2017
Kimberly-Clark, a personal care products corporation, increased the profile of the Ethics and Compliance (E&C) department within its Latin American offices, by launching a more engaging content platform and encouraging employees to participate in open dialogue.
Nikshit Shetty and Aunkita Dey, WARC Media Awards, Entrant, Effective Channel Integration, 2016
This case study describes how Hindustan Unilever used three of its brands, Lifebuoy, Domex and Pureit, to help people in India adopt three cleaner habits - washing hands with soap, using clean toilets and drinking purified water - using online video and mobile technology.
Direct Marketing Association - US, Bronze, DMA International ECHO Awards, 2016
This case study explains how Unisys, an IT services and support company, used targeted direct mail and free running shoes to book meetings with executives at American Fortune 500 companies, leading to $100 million in new business.
Institute of Advertising Practitioners in Ireland, Bronze, ADFX Awards, 2016
This case study describes how Bord Gais Energy (BGE) successfully moved from a state sector monopoly to a private sector company in the hyper-competitive Irish energy market by using marketing and advertising as a strategic business tool.
SABRE Awards, Gold, EMEA, Professional services, 2016
Accenture, a management consulting and professional services brand, successfully launched a new service branch amid a competitive market by targeting company CEOs worldwide, during their airport commutes and online activity.
SABRE Awards, Gold, North America, Professional service firms, 2016
Deloitte, a professional services network in the US, redesigned its approach to workplace performance management by releasing a cover story in Harvard Business Review and utilizing social and digital outreach.
This article explores the current writing and thinking on the subject of masterbrands and the strategies that propel them: a dominant, overarching frame in which various products, services, and brands, operate.
This article explores key insights on brand architecture, or the organisation of a brand portfolio, highlighting methods and techniques to maximise the value of a portfolio while keeping clarity for consumers and employees.