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News

BEIJING: As voice-activated speakers start to gain traction with consumers, FMCG giant Nestlé has introduced a Nestlé-branded smart speaker in China as a way of providing reliable and credible information to consumers.

Article

E-commerce generates huge amounts of data that platforms can utilise to assist brand partners in a variety of ways.

News

BANGKOK: Consumer goods firms are tapping into the online data being gathered by e-commerce platforms in Southeast Asia to better understand consumers and to increase their reach.

Article

Unilever, the FMCG manufacturer, is seeking to adapt its marketing formula in reflection of new technologies and shopper behaviours.

Article

Consumers receive benefits from internet services that gather and process their personal data - but when these companies are growing far faster than the rest of the economy, is it time to re-evaluate the status quo?

News

NEW YORK: US sports teams are increasingly looking to tap into the huge volumes of data generated by fans using smartphones in order to both improve the stadium experience and deliver better marketing.

News

LONDON: Though the proliferation of data sources appears to be growing without restriction, 68% of consumers are beginning to be ‘very selective’ about the brands with which they share their data, according to a new report.

Opinion

The annual dmexco trade fair and conference in Cologne brings together a range of participants in digital marketing and here a number of those operating in ad tech give their views on the trends they saw emerging in the 2017 event.

Article

This article details how marketers can use personalisation effectively, including which media work best and why a two-way conversation with the consumer is essential.

Opinion

Nicole Kane, Director of Global Media at McDonald’s and Chair of Judges for the WARC Media Awards’ Best Use of Data category, spoke to Lucy Aitken about the art of turning data into insight and why it’s just as important to figure out who not to target.

News

NEW YORK: Verizon Communications is introducing a new Wireless rewards program, Verizon Up, that offers a variety of options in return for users’ personal data that will be shared with Oath, Verizon’s digital media unit.

News

DUBLIN: Tech and media companies are already preparing for tough data protection laws that the European Union will introduce next year, but new analysis suggests Google and Facebook still risk seeing their current business models disrupted.

News

MELBOURNE: With financial habits rapidly changing, ANZ – one of Australia’s big four banks – is rethinking the in-branch customer experience by using first party data more effectively.

Article

This article covers how ANZ, one of Australia's big four banks, has streamlined its in-branch customer experience with digital and data-driven initiatives.

News

SEATTLE: Amazon, in an effort to keep up with rivals, is considering allowing third-party skills developers to access transcripts from Alexa-powered devices, according to reporting by The Information.

Opinion

Brands have a wealth of data at their fingertips, from ad-server to website to CRM, consumer engagement with various touch points leaves a trail of insight not to be wasted.

Opinion

Supermarkets can understand their customers through the transactional data they accumulate, but it's far more difficult for other brands and retailers to do the same.

News

NEW YORK: US consumers regard voice technology and payment by fingerprint scanning as "cool" technologies that they are prepared to embrace, according to research, which also finds them resistant to "creepy" tech like face recognition and AI.

News

SINGAPORE: The traditional telco category has a "KPI of frustration" and is ripe for marketing disruption, a senior telco executive in Singapore believes.

Article

This event report discusses how personal data is a complicated and important topic for the future, if marketers can grapple with upcoming issues.

Article

This article outlines how two major laws in the European Union (EU), the General Data Protection Regulation (GDPR) and ePrivacy Regulation, could impact marketing across the globe when they come into effect next year.

Opinion

"Data protection is rising up the public, political and media agenda", according to Rob Luke, deputy information commissioner (ICO), the UK’s independent authority that regulates the Freedom of Information Act.

Article

This article explores the ever more important topic of data governance; a simple reading of the demands on data managers would reveal many pitfalls, but the author disagrees: a responsible approach to data can be a source of much-needed consumer trust.

Article

This article advises companies on how to adapt to the upcoming changes that will occur with the implementation of General Data Protection Regulations (GDPR) in the European Union.

Opinion

As the countdown to the impending General Data Protection Regulation (GDPR) continues, so do the media conversations seemingly intent on creating panic in the marketing industry.