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Article

This article summarises the insights from a series of key papers addressing data protection and privacy and the regulations concerning the use of consumer data, particularly the impending EU General Data Protection Regulation (GDPR) and ePrivacy Regulation.

Article

This article explores the ever more important topic of data governance; a simple reading of the demands on data managers would reveal many pitfalls, but the author disagrees: a responsible approach to data can be a source of much-needed consumer trust.

Article

Discusses the changing of personal data with the potential for new infrastructure that could see people taking charge of their own data.

News

LONDON: As companies scramble to prepare for GDPR – now less than 100 days away – a new study suggests that an important change in consumer attitudes to data and privacy is taking place.

News

BRUSSELS: Most marketers should be aware by now that the European Union’s General Data Protection Regulation (GDPR) comes into force on May 25, but the World Federation of Advertisers (WFA) is also warning of the potential consequences of ...
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Article

Explores the value of brand trust to companies as it grows in importance due to greater use of consumer data.

News

LONDON: One of the challenges that marketers face in GDPR is the lack of guidance, but this could leave another trap open.

Article

Details nine key points that brands need to know about GDPR (General Data Protection Regulation) and explains how it provides an opportunity for brands to address key issues with digital marketing and build consumer trust.

News

SAN FRANCISCO: Even though consumers typically express confidence about their device security arrangements, that still didn’t prevent cyber-criminals from stealing $172bn from 978m people last year.

News

BERLIN: Facebook and other tech giants have come under pressure in Europe for some time, but now Germany’s antitrust agency seems willing to strike at the heart of Facebook’s business model and its collection of third-party user data.

Article

CES 2018 delivered numerous new technologies of potential interest to marketers, but several core themes emerged that may be the priority for brands seeking to understand the changing digital ecosystem.

News

CAMBRIDGE, MA: Online data collection and use that run counter to the sort of behaviour one would expect in the real world can have a significant impact on purchase intent.

Article

Aggregates the current thinking and writing on Big Data in a marketing context, including the insights that can be drawn from data sets that are so large, or complex, that traditional data processing applications are inadequate.

Article

Looks at the trends in internet usage, tech ownership and the connected home in Great Britain in Q4 of 2017.

News

SANTA CLARA, CA: Even though 61% of consumers say they are more concerned about cybersecurity than they were five years ago, only 37% use an identity theft solution to protect themselves, a new survey has revealed.

Article

A review of the implications of GDPR that are most pertinent to advertising practitioners, based on the advice and thinking covered on the World Media Group's 'Everything You need to Know about GDPR' breakfast briefing.

Article

In the face of increased competition and commoditised pricing, telecoms brands will need a forward-thinking strategy that differentiates them from the competition, and to do that they need to be aware of how others in the industry are responding to category issues.

News

BERLIN: Germany’s competition authority has warned Facebook that its collection of data is “problematic” and may breach privacy laws.

Article

Management of data risk should be seen as an opportunity, rather than a box-ticking exercise, for organisations to build stronger customer relationships.

Opinion

Consultations are not the answer to the questions posed by GDPR, says Julian Saunders of PORT.im. What matters is the way we can act now.

News

LONDON: Consumers are unaware of their rights under forthcoming GDPR legislation, as a survey shows that 70% have not heard of the new regulation amid widespread distrust of companies holding individuals’ data.

News

LONDON: Marketers are justifiably focused on GDPR, due to be implemented in May 2018, but a technical approach to compliance needs to be supplemented with public education as there is widespread misunderstanding of the collection of data and the ...

News

NEW YORK: A significant proportion of consumers are open to brands that use intelligent technology to personalise experiences, but establishing digital trust is crucial if consumers are to be won over, a new survey has found.

News

GLOBAL: Data, customer experience and artificial intelligence are among the areas that both agencies and brands plan on prioritising in 2018, which promises to be a year of digital transformation, according to an exclusive survey by WARC.

Article

WARC's Toolkit 2018 report outlines the key challenges facing brands in the year ahead, and guidance on how to meet them.