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LONDON: The launch of the iPhoneX has brought facial recognition nearer the mainstream, a development which is likely to open up new avenues for advertisers while increasing the concerns of privacy campaigners, according to a new WARC report.

Article

Discusses the rising popularity of facial recognition technology, which retailers have been investing in, partly as a means of tackling shoplifting, but also with the intention of improving the shopping experience.

Article

In this viewpoint, the author discusses the global implications of the European Union's General Data Protection Regulation (GDPR), which will be enforced from 25 May 2018.

News

BRUSSELS/PORTSMOUTH, NH: With just over six months to go before the European Union’s General Data Protection Regulation (GDPR) comes into force, it appears US companies are better prepared than their European counterparts.

News

LONDON: The growing use of household connected devices, such as smart TVs and voice-activated home assistants, could leave UK consumers open to viruses and data theft, a new official report has warned.

News

BRUSSELS: Tough new rules approved by a European Parliament committee at the end of last week could have serious implications for online messaging companies, such as Skype and Facebook-owned WhatsApp.

News

WASHINGTON DC: A budget of roughly $1,000 spent on mobile advertising is all it takes to track an individual’s location, app usage and social media habits, new research from the University of Washington has found.

News

NEW YORK: American consumers are growing increasingly aware of just how much of their personal data is being collected by brands, sparking concerns among many about just how much of their online activity is being monitored, according to a new ...

News

MENLO PARK, CA: Facebook is performing a beta test of an enhanced version of its Audience Insights API, which will allow brands to study users’ posts and comments with a view to giving advertisers greater insights.

News

LONDON: The General Data Protection Regulation (GDPR), which comes into force in May 2018, will give individuals greater protective frameworks around how their data is collected, shared, stored, and used - and brands must be able to respond in a ...

Article

This article looks at how marketers can prepare for the introduction of the General Data Protection Regulation (GDPR), a European piece of legislation that will come into effect in 2018.

News

TOKYO: Japanese multinational IT provider Fujitsu is, together with Japan’s three biggest banks - Mizuho Financial Group, Sumitomo Mitsui Financial Group, and Mitsubishi UFJ Financial Group (MUFG) – to field trial person-to-person money ...

Opinion

The EU’s General Data Protection Regulation (GDPR) is set to be a seminal moment for UK marketers. To truly understand what it means, the first step is to forget a lot of what you have already heard about it.

News

LONDON/NEW YORK: Blade Runner 2049 was released in cinemas at the end of last week, coinciding with a new transatlantic survey of British and American attitudes about artificial intelligence.

Article

This article covers the future of voice technology in Singapore, one of Asia’s most connected markets, based on a large survey.

News

LONDON: Many consumers in the UK are “blind” to the true use of their personal data and only half (51%) are aware they can request the data that a company holds on them at any time, a new study has revealed.

News

WASHINGTON, DC: Mattel, the toymaker, has announced plans to launch an intelligent nursery assistant that can listen to and watch over babies, record sleep patterns, and play lullabies, igniting privacy concerns among legislators on both sides of ...

Article

This article examines the effects of technological developments on modern life and warns that people will soon realise their costs.

Article

Consumers receive benefits from internet services that gather and process their personal data - but when these companies are growing far faster than the rest of the economy, is it time to re-evaluate the status quo?

News

LONDON: Though the proliferation of data sources appears to be growing without restriction, 68% of consumers are beginning to be ‘very selective’ about the brands with which they share their data, according to a new report.

News

NEW YORK: Forward-thinking banks can build a strong branded position as consumers’ “trusted” data manager, according to a timely study published a week after credit reference agency Equifax admitted that hackers had stolen the ...

News

GLOBAL: Seven in ten global brand owners feel marketers in their organisations are not fully aware of the implications of the General Data Protection Regulation (GDPR), a new survey has found.

News

BRUSSELS: Last week’s European Commission position paper on the use and protection of personal data gathered in the UK prior to withdrawal coincided with new research which warned of “serious and unintended consequences for the EU ...

News

NEW YORK: Verizon Communications is introducing a new Wireless rewards program, Verizon Up, that offers a variety of options in return for users’ personal data that will be shared with Oath, Verizon’s digital media unit.

News

DUBLIN: Tech and media companies are already preparing for tough data protection laws that the European Union will introduce next year, but new analysis suggests Google and Facebook still risk seeing their current business models disrupted.