Get a demo Do I subscribe? News sign-up

Gamification

Search in

Show only

Date Range

Search within

Industry Sector

Brand

Country

Source

51 results found
Sort by

Article

This article explores the reading around gamification as a research method, the attempt to make surveys and questionnaires more engaging, enhancing both the experience and ideally the quality of data.

News

ASIA-PACIFIC: Researchers often use gamification techniques to improve user engagement and improve data quality, but research across Asia-Pacific shows they also need to consider how cultural differences can affect results.

Research Paper

This paper examines the effectiveness of survey gamification techniques in Asia to see how cultural differences affect the way people play the games.

Research Paper

This paper examines the challenge for marketing research companies in overcoming consumers’ reluctance to participate in surveys in order to provide decision makers with quality data.

Article

This event report describes how Zizzi, the UK restaurant chain, enhanced its email marketing by including an online board game in communications, boosting engagement.

Research Paper

This paper addresses how surveys can create engagement in order to reduce boredom and keep survey respondents engaged in the answers, thereby providing better data.

Research Paper

This paper discusses why enjoyment is key to engagement and asks how research can be made more enjoyable for participants without compromising on quality of output.

Research Paper

This paper looks at how games can form an important part of survey methodology and contrasts their qualitative use with UX and design structures, in a study of the Indonesian finance sector.

Research Paper

This article identifies the levers for behaviour change that could positively impact both the demand and supply of trafficked girls in India.

Article

This event report explains how TripAdvisor, the travel platform, has ensured its mobile app continues to meet the evolving needs of consumers.

Article

This article argues that marketers should embrace real-time research and outlines a best-practice process for how to adopt this new approach.

Research Paper

The MRS Methodology in Context conference was designed to examine the genesis, practice and implications of methodologies that generate valuable consumer and citizen insight.

Article

This article summarises developments in China around the topic of gamification, finding that gamers are becoming a big part of the nation's youth culture.

Research Paper

The paper measures a gamification effect in longitudinal web surveys among children and adolescents 7–15 years old.

Research Paper

Social desirability bias reduces data quality when respondents adjust how they answer questions, leading to responses that less accurately reflect reality.

Article

This event report discusses how Harrods, the iconic department store in London, is using gamification to engage consumers.

Article

This webinar reveals why respondent-optimized research and innovative research methods lead to better data and deeper insights.

Research Paper

Research undertaken into the role of gamification in online surveys has already clearly demonstrated that applying some gamification principles can significantly increase the richness of spontaneous data and participant engagement, as well as the time that participants take to complete a survey.

Article

This article demonstrates how gamification - applying elements of gaming to other activities, like marketing or work - can be used as an effective engagement and customer acquisition tool across a wide range of consumers.

Article

This article describes the trend towards the 'quantified self' through sensors embedded in devices collecting a range of personal biometric data.

Research Paper

This paper details mobile research into the feelings and behaviours of consumers in 10 Asia Pacific markets: China, India, Taiwan, Singapore, Thailand, Malaysia, South Korea, Hong Kong, Japan and Australia.

Article

This article describes how Channel 4, the UK TV broadcaster, devised a gamified quantitative survey in order to understand the impact of product placement.

Research Paper

This paper addresses gamification versus the traditional qualitative approach. Gamification is normally associated with technological tools and there is little guidance on its use regarding face-to-face qualitative surveys.

Article

This event report explains how Clorox, the consumer products manufacturer, has used gamification as part of its marketing strategy in the US.

Article

While qualitative and quantitative research methods have their individual merits, this paper argues that adopting a hybrid approach can empower a deeper understanding of consumers.