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Behavioural economics

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Article

This article provides marketers with information and guidance about using behavioural economics (BE) to inform marketing strategies.

News

GLOBAL: Cognitive biases can inhibit creativity and lead to poor choices, so “debiasing” of an organisation may make the difference between success and failure, according to two leading behavioural scientists.

Article

Behavioural economics has been a gift to anybody seeking to nudge behaviours but, crucially, it is not without its limitations.

Article

This article explains how behavioural science can help us become more responsible citizens and reduce non-compliant behaviours such as not paying bills on time or jumping red lights.

Article

This article offers strategies for recognising and minimising biases that can lead to suboptimal thinking and decisions in organisations.

Research Paper

This paper explains how the BBC conducted research to evaluate the role of different emotions in content marketing, and shows that neuroscience technology plays an important role in measuring content effectiveness.

Research Paper

This paper predicts that, with technological advances of bots, AI and VR in delivering customer experience (CX), there will be an unprecedented demand for human care and personal relationships across customer journeys.

Research Paper

This paper describes a US research project investigating the role of emotion in digital advertising, specifically to test whether interactive formats ('high-impact ads') deliver more long-term profit-driving effects than standard banner ads.

Article

This article looks at whether it is possible to ascertain the right questions to ask the right people in order to make a prediction in political polling.

Article

This article explains how behavioural economics can be used to encourage people to be more giving, in terms of donations, and how using this could help us build a better, even more altruistic society.

Article

This article explains how behavioural economics can be used in advertising to encourage healthier lifestyles and explores how the 'Intention-Action gap' can be avoided by employing this strategy.

Article

This event report provides tips from senior marketers on how to make people feel more secure about a brand without losing excitement and innovation.

Article

This article lists three examples of how insights from behavioural science can help people gain greater control over their finances.

Article

This article describes the latest findings from behavioural science exploring whether people in general approve of the concept and act of nudging.

Article

This event report considers a number of aspects of behavioural science thinking that have possible applications in marketing.

News

LONDON: Behavioural economics is too focused on the individual and needs to look beyond the immediate discipline to understand the social influences that affect people as well, an industry figure has argued.

Article

This event report explores a method of brand tracking that uses behavioural science to establish three key metrics through which you can analyse a brand's current mental availability, future brand share, and the effectiveness of brand assets.

Article

This event report explores how behavioural economics should look outside of the individual in order to understand the social influences that affect people as well as the discipline of behavioural economics itself.

Article

This event report outlines how behavioral economics can help marketers better understand and engage consumers.

Article

This article espouses the virtues of behavioural economics and describes how it can benefit companies, governments and non-profit organisations.

Article

This article provides an overview of the behavioural economics concept of mental accounting, a natural inclination to organise, evaluate and keep track of our finances.

Article

This article provides an overview of the behavioural economics concept of the hot-cold empathy gap, our tendency to underestimate how our preferences will change when in either a 'hot' or 'cold' emotional state.

Article

This article provides an overview of the behavioural economics concept of framing, where how something is framed or presented can influence our decision-making and behaviour.

Article

This article provides an overview of the behavioural economics concept of change blindness, our failure to notice a major visual change in our field of view if we are briefly distracted.

Article

This article provides an overview of the behavioural economics concept of anchoring, our tendency to rely too heavily on one piece of information when making decisions.