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Behavioural economics

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Article

This article provides marketers with information and guidance about using behavioural economics (BE) to inform marketing strategies.

Article

This article looks at whether it is possible to ascertain the right questions to ask the right people in order to make a prediction in political polling.

Article

This article explains how behavioural economics can be used to encourage people to be more giving, in terms of donations, and how using this could help us build a better, even more altruistic society.

Article

This article explains how behavioural economics can be used in advertising to encourage healthier lifestyles and explores how the 'Intention-Action gap' can be avoided by employing this strategy.

Article

This event report provides tips from senior marketers on how to make people feel more secure about a brand without losing excitement and innovation.

Article

This article lists three examples of how insights from behavioural science can help people gain greater control over their finances.

Article

This article describes the latest findings from behavioural science exploring whether people in general approve of the concept and act of nudging.

Article

This event report considers a number of aspects of behavioural science thinking that have possible applications in marketing.

News

LONDON: Behavioural economics is too focused on the individual and needs to look beyond the immediate discipline to understand the social influences that affect people as well, an industry figure has argued.

Article

This event report explores a method of brand tracking that uses behavioural science to establish three key metrics through which you can analyse a brand's current mental availability, future brand share, and the effectiveness of brand assets.

Article

This event report explores how behavioural economics should look outside of the individual in order to understand the social influences that affect people as well as the discipline of behavioural economics itself.

Article

This event report outlines how behavioral economics can help marketers better understand and engage consumers.

Article

This article espouses the virtues of behavioural economics and describes how it can benefit companies, governments and non-profit organisations.

Article

This article provides an overview of the behavioural economics concept of change blindness, our failure to notice a major visual change in our field of view if we are briefly distracted.

Article

This article provides an overview of the behavioural economics concept of framing, where how something is framed or presented can influence our decision-making and behaviour.

Article

This article provides an overview of the behavioural economics concept of the hot-cold empathy gap, our tendency to underestimate how our preferences will change when in either a 'hot' or 'cold' emotional state.

Article

This article provides an overview of the behavioural economics concept of mental accounting, a natural inclination to organise, evaluate and keep track of our finances.

Article

This article provides an overview of the behavioural economics concept of anchoring, our tendency to rely too heavily on one piece of information when making decisions.

News

NEW YORK: In the latest issue of the Journal of Advertising Research (JAR), a team of authors from Truth Initiative make a powerful case that the proper messaging can have a meaningful effect even on addictive behavior.

Article

This article provides an overview of the behavioural economics concept of default bias, our tendency to accept what is being presented to us without considering other options.

Opinion

How are you getting on with your New Year's Resolutions? A few days in and are you still on track? Or do you reckon that by February those good intentions will be just that - good intentions.

Article

This article examines how better nuance can now be found in behavioural economics despite a large amount of contradictory replication studies.

News

Behavioural science is becoming mainstream, with brands increasingly looking to this field for a better understanding of consumer behaviour and marketers keen to see how it can inform the creative process.

Article

This article offers advice on building effective mobile-first campaigns, based on new research.

Opinion

Brand owners are in danger of being confused by an either/or approach to understanding their brands. Some put all their faith in emotional appeal, others in rational persuasion.