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SANTA MONICA, CA: Most Americans profess a fear of riding in a self-driving vehicle but they may be more ready for autonomous vehicles than they realize, according to a new report.

Case Study

Honda, a car brand, launched the Honda 'NSX' Supercar by creating 1600 films for each and every owner in the US.

News

NEW YORK: Ford, the car manufacturer, believes the rise of connected and autonomous vehicles could potentially yield meaningful marketing opportunities for brands in the future.

Article

Ford is seeking to develop new connected and autonomous vehicles, and believes that these technologies will offer various opportunities for marketers.

News

BEIJING: China’s firms are investing in driverless vehicles, with e-commerce giant JD.com the latest to reveal its involvement, just days after search giant Baidu announced it was ploughing $1.5bn into this area.

News

BEIJING: The shift towards electric cars in Asia is gathering pace, as China looks to increase their sales to counter urban air pollution, with expected knock-on effects across the rest of the region.

Article

This report explores the evolution of Green Auto, looking at sales and consumer support for hybrid, electric and battery-powered cars, as well as how communications have changed within the industry.

News

GLOBAL: Volvo is to become the first major automaker in the world to phase out the combustion engine and launch models powered only by electric or hybrid motors.

News

DETROIT: Consumers in five key auto markets welcome the prospect of advanced technology in their next vehicle, but there is a limit as to how much they are willing to pay, a new survey has found.

Article

This article outlines how electric vehicle brands such as Nissan and Toyota are raising the game in automotive advertising, using new technologies and innovative approaches.

Article

This article introduces a series of papers on marketing automobiles: the different ways that automobiles are marketed and how this will change in the future.

Article

This event report looks at the current developments in cars, as the industry undergoes massive change in which the fuel becomes electricity, the isolated box becomes connected, and sharing overtakes ownership.

Case Study

This case study describes how BMW concentrated on the showcase event of Super Bowl XLIX to highlight to the American public that their new i3 electric car was a truly big idea.

Case Study

This case study describes how BMW promoted its new i8 through an online quiz in the UAE to show how their new electric hybrid was built from the ground up.

Case Study

This case study explains how Nissan, the automotive brand, enhanced the experience of its 363-day-a-year visitor centre in London's O2 arena to showcase the brand and increase awareness.

Case Study

This case study examines how Kia, the automotive maker, launched the Kia Soul EV in the UK with a stunt intended to educate people about the economic value of an electric car.

Case Study

This case study details how Toyota Europe, the automaker, promoted its hybrid range across 22 markets to meet new EU CO2 emissions criteria by utilising the idea of 'happier drivers'.

Case Study

This case study describes how Toyota Norway gained sales for its hybrid cars by increasing the number of test drives taken.

Case Study

This case study describes how Ford, the automotive company, launched its new C-MAX hybrid car in the US with a comparative campaign that challenged the dominance of the leading model: the Toyota Prius.

Case Study

Mitsubishi, the automaker, launched its i-MiEV electric car in Canada with this low-budget campaign. The main aim was to generate earned media impressions for the model, reaching educated, urban, 'green', adults.

Case Study

Following an early-adopter-focused US launch, Nissan aimed to take its LEAF electric car mainstream with this campaign.

Case Study

Volkswagen, the automotive brand owner, wanted to create an umbrella brand for all its environmentally-themed communications, and to encourage participation in these initiatives.

Case Study

Volkswagen needed to penetrate the growing eco car category in Sweden but it lacked the patriotic appeal of Volvo and the green appeal of Toyota.

Case Study

In 2009 Nissan announced that it would be the first car company to mass-produce a practical, affordable, 100% electric car and committed to 25,000 US sales of the LEAF in year one (2011) and 75,000 in year two.

Case Study

Johnson Controls, the industrial technology company, developed and launched MyDemoDrive.com as an interactive, web-based simulation and educational platform to raise awareness among American consumers of the range of different hybrid vehicle technologies available to them.