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Case Study

This case study looks at how Chevrolet Canada, a small car brand, marketed to millennials by convincing them that Spark wasn't a car but the ultimate mobile device with the Chevrolet Spark Launch in Canada.

Case Study

This case study explains how Audi, the car company, showed Japanese car buyers that its A3 model was not too big for their small parking spaces with a life-size poster and augmented reality.

Case Study

This case study reveals how a video of a dog parking a car became car maker Vauxhall's most successful social campaign ever in the UK.

Case Study

This case study sets out how Chevrolet used a partnership with Manchester United, the football club, to create an online game which led to an increase in sales.

Case Study

This case study describes how Ford, the car manufacturer, launched the new Ford Focus in the Czech Republic by selling the car emotionally, using knowledge of the Czech, self-deprecating sense of humour.

Case Study

This case study describes how smart, the Mercedes-owned car marque, launched a virtual showroom in Italy capable of overcoming the distance between consumer and product inherent in e-commerce.

Case Study

This case study shows how Dacia, car brand, increased brand affinity in Italy via a family focused, sponsorship-based campaign.

Case Study

This case study describes how Toyota AYGO, a small city car, built a playful campaign around the UK launch of an updated model that increased sales, outsold competitors and brought in new customers.

Case Study

This case study describes the launch of a new Opel Astra car model in Germany and Spain, targeting social climbing, high income men.

Case Study

This case study shows how MINI, a car brand, used social media to increase demand for its product in Ireland.

Article

This article explains how Nissan Motors is using big data, analytics and marketing science in the automotive sector to measure campaign success, increase sales and evolve its brand for younger consumers.

Case Study

This case study demonstrates how Nissan, a Japanese multinational automobile manufacturer, launched a campaign with Twitter to announce the new version of an existing car and increase sales in Mexico.

Article

This event report addresses how Nissan, the automaker, enhanced its approach to digital measurement to ensure it looked beyond simplistic metrics like web leads.

Case Study

This case study demonstrates how KIA Motors, the automotive maker, grew rates for car check-ups in Italy.

Case Study

This case study demonstrates how Mercedes-Benz, the automotive maker, promoted the launch of its Smart Fortwo and Smart Forfour marques in Italy.

Case Study

This case study shows how Fiat, a car brand, managed to grow awareness and sales by targeting a younger Indian audience through a rebranding campaign.

Case Study

This case study demonstrates how, against a backdrop of fierce competition and cultural change in China's small sedan segment, Chevrolet launched the third generation of Sail cars through emotional bonding.

Case Study

This case study describes how Toyota, the Japanese car brand, built a new communications platform to attract younger buyers, create exciting online content and increase sales.

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This case study explains how Volkswagen, a German car manufacturer, boosted the Volkswagen brand on 'innovative' brand metrics and increase sale and market share.

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This case study describes how Volkswagen, a mid-range car brand in Hong Kong, created a test drive campaign to bring the brand experience to new drivers.

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This case study describes how Volkswagen Brasil turned a potentially difficult situation caused by government legislation into an advantage by 'unlaunching' an outdated vehicle, the VW Kombi Bus.

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This case study describes how Volkswagen China addressed the problem of drivers using mobile phones while driving.

Case Study

This case study describes how Fiat in Brazil, in spite of having no connections with football, registered a significant presence during the World Cup 2013.

Case Study

This case study describes how car manufacturer Fiat in Brazil set out to maintain its leadership position in spite of having no new model to launch.

Case Study

This case study explains how Volkswagen increased test drives and sales of its new Polo car model in Hong Kong by helping newly qualified drivers improve their skills and gain confidence.