Get a demo Do I subscribe? News sign-up

New Zealand

Search in

Show only

Date Range

Search within

Industry Sector

Brand

Country

Source

529 results found
Sort by

News

AUCKLAND: New Zealanders are more economically optimistic than their Australian neighbours, with this positivity translating into purchase decisions, according to new research.

Research Paper

There has been a surprising dearth of research that investigates the effects of structural elements on creative outputs in an advertising agency context.

News

SINGAPORE: Exports from New Zealand to Singapore and other Asian markets have risen steadily over the past decade, leading a senior public relations executive to believe it is New Zealand's national brand itself that is driving much of the growth.

News

SYDNEY: Goodman Fielder, the owner of 33 well-known food brands in Australia and New Zealand, is re-orienting its marketing in response to ever-faster consumer cycles, according to a senior marketer at the company.

Article

This article outlines the principles behind innovation at Goodman Fielder, which owns 33 well-known brands in the bread, dairy, poultry and grocery categories across Australia and New Zealand.

News

AUCKLAND: Alibaba, the Chinese internet giant, sees "significant opportunities" for ethnic communities in New Zealand to sell to middle-class Chinese consumers who are already well disposed to the country's clean and green image.

Case Study

This case study shows how DB Export, a beer brand, increased sales by asking New Zealanders to drink more beer as a way to help produce biofuel and save the environment.

Case Study

This case study shows how The Heart Foundation, a heart disease organisation, successfully changed New Zealander's behaviours towards heart attacks using an effective TV ad campaign.

Case Study

This case study describes how New Zealand insurance company, Tower Insurance, took a multichannel approach and used Valentine's Day to change brand perceptions.

Case Study

This case study shows how The Heart Foundation, a heart disease research foundation, raised awareness about the symptoms of heart attacks in New Zealand, by gamifying the experience on social media.

Article

The article explores how content marketing can be used effectively in the travel category, offering examples of localisation and experimental marketing.

News

AUCKLAND/MELBOURNE: New Zealand's Colenso BBDO is the top agency in Australasia, edging Sydney-based creative agency Atomic 212 into second place, according to the Warc 100 regional analysis released this week.

Case Study

This case study describes how pen brand Bic boosted sales by creating an online competition in Australia and New Zealand to get existing owners to use their Bic 4 Colours Pens more, so that their pens would run out.

Case Study

This case study describes how The New Zealand Breast Cancer Foundation created a simple way to help women check their breasts and help detect possible cancers as early as possible.

Case Study

This case study demonstrates how Steinlager, New Zealand's No1 premium beer, grew sales by breaking the mould of standard industry advertising.

Case Study

This case study shows how Steinlager, a beer brand, rekindled its fading brand equity in New Zealand using a world-record setting event.

Case Study

This case study shows how the New Zealand Transport Authority, a transport regulation body, reframed an undesirable behaviour to successfully cut moderate speed motor accidents.

Case Study

This case study describes how Ziera, the New Zealand women's footwear brand, repositioned from its comfort over style history, into a smart, empowering choice that embraced both style and comfort.

Case Study

This case study describes how New Zealand Police portrayed frontline policing as a possibility for under-represented parts of the community by communicating an attribute fundamental to good policing: care.

Case Study

This case study describes how The Heart Foundation, a New Zealand charity for heart disease awareness, created a challenge, 'The Heart Attack Act' that taught people how to recognise heart attack symptoms.

Case Study

This case study explains how Countdown, a supermarket chain in New Zealand, used data driven personalisation to increase the effectiveness of its loyalty programme emails and boost sales.

Case Study

This case study describes how a memorable campaign helped Fuji Xerox New Zealand sell the new Fuji Xerox Color 1000i, the first digital press capable of printing metallic silver or gold.

Case Study

This case study describes how Snickers, an international chocolate bar brand, used silly mobile apps to maximise engagement with New Zealand consumers.

Case Study

This case study describes how X-Ray Casts, a direct campaign for kids that promoted Anchor Calci Plus milk in New Zealand, achieved success by asking kids with broken bones to apply an X-ray cast.

Case Study

This case study describes how Fuji New Zealand launched the Fuji Xerox Versant 2100 digital printer in a groundbreaking way by producing an immersive marketing experience that culminated in a runway event showcasing garments printed solely on the new device.