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Article

This article considers the current thinking and reading on the subject of newspaper audiences, an evolving and complicated demographic that must now be measured across the channels on which news is read.

News

JOHANNESBURG: The measurement options available to advertisers in South Africa are growing, with Nielsen’s announcement of a new digital audience metric, the Publisher Audience Measure Survey currently in field and the possibility of fusing ...

Article

This article summarises the insights from a series of key papers addressing audience measurement, the quantifying of the number of people exposed to advertising across any given media; this includes radio listenership, TV viewing, newspaper and magazine readership, and traffic on websites.

Article

This article details how audience measurement methodologies are adapting to the growth of digital access in a range of media, including TV, radio, print and out of home.

Research Paper

Although academics and practitioners have embraced customer engagement as a major objective of marketing, the conceptualization and measurement of engagement is challenging.

Case Study

This case study shows how Newsworks, the marketing body for national newspapers, demonstrated that when people view advertised brands within a familiar or loved media context, they form a positive impression of the advertised brand, and the effect is stronger when the relationship is deep.

Article

This report discusses how media context affects people's responses to advertising, with reference to the Guardian, a UK based newsbrand.

Research Paper

The advertising industry has devoted substantial managerial focus on digital information and entertainment.

Article

This article explores the difference between print and tablet editions of newspapers, finding that readers are similarly engaged across platforms and that the way content is displayed dictates behaviour.

Article

This event report details the evolving strategy being pursued by the New York Times as it adapts to a future where smartphones increasingly dominate news consumption, as well as some lessons for other brands.

Article

This article summarises the best ways to use magazines as an advertising channel, including measurement and future developments.

Research Paper

Newspaper and magazine publishing businesses are going through tremendous change. Readers are accessing content in multiple formats from multiple devices and are increasingly difficult to measure.

Article

This article argues that newspapers and other news media can make a valuable contribution to word of mouth (WOM) around brands by accessing influencers who are more likely to talk about brands and ads.

Article

This Warc Best Practice paper discusses measuring and understanding newspaper audiences. The discipline is struggling to keep up with fast-changing consumption patterns, with many preferring newspaper websites to the print products.

Article

This report, from the biennial Print & Digital Research Forum Symposium, summarises proceedings from a three-day event focused on the methods and challenges of measuring print and digital audiences in an era of multi- and cross-platform media consumption.

Article

'Magonomics' analytics suggests that brands should reconsider magazines as a media choice and increase ad investment.

Research Paper

This article explores how changes in advertising content can lead to different perceptions of a media vehicle.

Research Paper

Reach and frequency are key concepts advertisers face when selecting media for their campaigns. Around the world, the advertising industry relies on audience research for insights into how different media outlets perform on these key concepts.

Research Paper

This article examines the state of newspapers and consumer magazine print advertising as reflected in the public research literature over the past 50 years.

Article

In recent years, regional newspaper owners have lacked the research budgets to carry out face-to-face readership studies.

Research Paper

We make three contributions towards understanding how engagement with the surrounding editorial context affects reactions to ads.

Research Paper

This paper describes research by Time into mothers, with the aim of defining them, understanding the role of magazines in their lives and determining the best ways to engage them with communications.

Article

In this chapter from Prime Time To My Time, Andrew Green covers the origins of print media in China, moving onto early newspapers and magazines.

Article

At the Media Research Group's 2009 annual conference, a series of 'industry update' sessions from various UK audience research bodies outlined their respective priorities, challenges and innovations for 2010.

Research Paper

This paper summarises the presentation by Richard Windle on "Media research: can technology replace interviews?" given at the IJMR Research Methods Forum: ‘Methods Matter: Interviewing and Beyond’, 25 November 2008, Royal Society, London.