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Article

This article details how audience measurement methodologies are adapting to the growth of digital access in a range of media, including TV, radio, print and out of home.

Research Paper

This paper compares passive online data collection with using questionnaires to conduct consumer research and provides recommendations for how these methods can complement each other.

Research Paper

This paper proposes a smart TV logging system formed of beacons and smartphones to produce more robust TV ratings data.

Research Paper

This paper proposes a research solution for understanding shopper journeys across digital touchpoints, using a passive data collection example for smartphone purchase in the UK.

Research Paper

This paper discusses the reliability of online panel data, considering the issue of sample bias by examining different methods of selecting and weighting samples from panels.

Research Paper

This paper describes a research project for AOL, the digital entertainment company, exploring the underlying drivers of US consumers' mobile behaviour.

Article

The increasingly complementary relationship between traditional TV and digital is driving content creators to take a more holistic approach to distribution.

Research Paper

Repeat viewing is commonly used as an indication of program loyalty. The authors extended the pioneering work by Ehrenberg, Barwise, and Goodhardt by examining a unique dataset of prime time television shows that change time in midseason.

Research Paper

This paper introduces the Arbitron Mobile Meter, a framework to conduct user experience research in the mobile and wireless sector.

Research Paper

This paper focuses on improvements introduced in 2007/08 to Geomex, the out-of-home audience measurement system in Spain.

Research Paper

This paper discusses recent developments in the Eurisko Media Monitor single-source survey. It describes the research programme and the innovations to the third edition, including the Dialogatore - a new all-in-one tool that includes a touchscreen computer, a barcode scanner, a voice recorder, two cameras and a soundmatching meter.

Research Paper

The demand for uniform and comparable media usage data is becoming increasingly greater as technologies become more advanced and individual media overlap to an increasing degree.

Research Paper

This paper summarises the presentation by Richard Windle on "Media research: can technology replace interviews?" given at the IJMR Research Methods Forum: ‘Methods Matter: Interviewing and Beyond’, 25 November 2008, Royal Society, London.

Article

This article discusses the use of Radio Frequency Identification (RFID) in media audience research, including experiments which combine RFID with the Arbitron Portable People Meter (PPM) over five years.

Research Paper

Until today, the advertising world would get information about media consumption that was impossible to compare as each medium's methodologies differed.

Research Paper

This paper reviews the potential of the EMM portable meter, which has been tested in an extensive nation-wide survey for a complex cross-media study.

Research Paper

Project Apollo is a single-source service developed to provide direct links between advertising and purchasing behavior at the household level.

Research Paper

The elusive, often hoped for and most desirous forms of data for most advertising researchers are single source data.

Article

Discusses the changes in media, the growth of new channels, and how marketers and media planners are responding.

Research Paper

SBS Broadcasting conducted a comprehensive youth survey in spring 2005. The survey monitored the lifestyle and media behaviour of urban Europeans living in four countries.

Research Paper

The paper looks at two out of four planned test periods with Mediawatch. In these tests, the meter is prepared to measure TV, radio and print use.

Research Paper

Even though the idea of a portable-only panel may seem appealing for its conceptual simplicity, a deeper analysis reveals a number of systematic drawbacks that may easily offset any advantages over fixed-meter panels.

Research Paper

Increasingly, the new mantra among today’s leading advertisers is, “Know your consumers! Know who they are, what they’re doing, and when, where and why they’re doing it.” These goals translate into important new objectives for marketers, broadcasters and media researchers, including the goal of locating and reaching consumers throughout their busy days, using the most efficient and effective means available.

Article

Dr Roberta McConochie, a director of Arbitron Inc, argues that current media measurement methods are failing to cope with declining consumer cooperation, conservative media owners (still preferring traditional diary records) and advertisers and agencies wanting more complete measures of media usage, and data to help determine advertising accountability.

Research Paper

Often a client comes to a research institute with questions that can only be answered by leaving well-trodden paths, being creative and designing a new composition of market research tools.