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Multiscreening

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News

NEW YORK: Co-viewing is as popular with people watching OTT programming as it is with linear TV and more than half engaged in this activity frequently discuss brands and products they see on screen, new research has established.

Article

This event report considers the challenges around digital measurement and possible solutions, recommending proper audience measurement, frequency capping and adoption of common metrics.

Article

This article provides marketers with information and guidance about combining TV and digital media strategies.

Article

This paper describes a system by Médiamétrie which measures the audience for TV programmes in France across four screens: TV, desktop, tablet and smartphone.

News

GLOBAL: A paucity of global measurement standards threatens to erode trust in digital advertising for both brands and consumers, a new report warns.

Research Paper

This article provides an excerpt from a best practice study, commissioned by CIMM to identify the best and worst practices and provide frameworks and guidelines that brands could apply when conducting cross-device and cross-platform exercises in consumer matching.

Article

This event report provides various insights from ESPN, the sports-focused media group, regarding the effectiveness of cross-platform advertising.

Article

This event report examines attention in the modern age, and how to best utilise the time available to engage consumers.

Article

This article looks at global media consumption during Q1-Q3 in 2016, during which period internet users aged 16-64 spent a total of 11 hours and 10 minutes per day consuming media.

Article

This article considers the impact of audiences increasingly using social media while watching TV, and how social mentions and TV interact and affect each other's popularity.

Article

This event report provides an insight into the challenges of cross-platform measurement, and outlines several steps marketers can take to drive progress in this area.

Article

This article explores current reading on multiscreen media planning, a media strategy that embraces and leverages the behaviour of multi-screen media consumption; however, adoption has outpaced research methods.

Research Paper

This article explores a UK study by the IAB, representing the advertising interests of digital media companies, into the areas of peak media engagement in a typical evening, demonstrating that at least half of those are not TV-related.

News

SYDNEY: Australians spend more time using the internet than watching television, but much of that is work- or study-related, meaning that TV is top for entertainment.

Article

This article examines the differences between advertising on social media and TV, and how these two very different approaches can be made to work together for a more powerful result.

Case Study

This case study describes how AXE body spray used mobile behavioural data and multi-screen behaviour as a guide to capture its Taiwanese core target audience accurately, and serve them with relevant tailored messages to trigger their interest in the brand.

Article

This article explores the rise of multiscreening, and the techniques and methods through which advertising across platforms can be measured for effectiveness.

Article

This article looks at how rapid change in Indonesia is having major implications for brands, and establishes three key 'weapons' that can accelerate growth.

Article

This paper details Millward Brown's AdReaction Video study, an attempt to find out what people think of video ads on different screens, how they watch videos – and for how long – and how to create ads that customers won't want to skip.

Article

This paper details Millward Brown's AdReaction Video study, an attempt to find out what people think of video ads on different screens, how they watch videos – and for how long – and how to create ads that customers won't want to skip.

Article

This paper by United Internet Media examines multi-screen storytelling from Sky, which, the researchers contend, enables the definition of the sequence of devices or ads within a digital campaign.

Article

This report reveals insights from an analysis of more than 850 billion data points from Appier-run campaigns across 11 markets in Asia.

Research Paper

This article looks at the way in which Twitter contributes to the new way of TV watching, exploring how social and TV feed off each other to create new opportunities.

Article

This event report covers insights from Facebook about developments and trends in South East Asia's mobile landscape.

Article

This article offers advice for brands who wish to reach multi-tasking shoppers, arguing that shoppper strategy must merge with other communications strategies so that a brand can speak with one voice across every channel.