Get a demo Do I subscribe? News sign-up

Stereotyping & portrayal

Search in

Show only

Date Range

From
To

Search within

Industry Sector

Brand

Country

Source

91 results found
Sort by

Article

This article explores the common mistakes made by marketers when targeting Australian mums, based on a survey of 1800 mothers in the country.

Article

This event report outlines how Georgia-Pacific, the paper-products company, is seeking to advance female equality in advertising.

Article

This event report outlines how AT&T, the telecoms group, is seeking to advance gender equality in advertising.

News

DAVOS: Gender inequality is pervasive, with outdated stereotypes and social norms holding back change, but advertising can play an important role in helping to shift attitudes and boost business at the same time, new research suggests.

Research Paper

Gay and lesbian consumers increasingly are recognized as a lucrative target market. Advertisements more frequently incorporate images of gay and lesbian people; however, more research is needed to understand mainstream (heterosexual) consumer response to these advertisements.

Article

This event report addresses how Unilever, the FMCG manufacturer, is seeking to avoid using stereotypes in its advertising.

Research Paper

This paper analyses gender identity and gender representation in the UK media, helping the BBC, the broadcaster, to better serve its audiences.

Research Paper

Marketers are interested in how consumers perceive product cues in order to build an appropriate marketing mix.

Research Paper

Advertisers often employ spokespeople who speak with an accent ("accented spokespeople") to promote products and services that are stereotypical of (or related to) a speaker's background.

Article

This event report summarises a briefing from market research firm Flamingo, which looked into the real story behind three stereotypes about Brazil.

Research Paper

This paper identifies how Chinese advertising practitioners’ cultural perceptions of gender influence their creation of advertising representations.

Article

This article discusses the differences between male and female television creatives, arguing that this traditionally male dominated area is beginning to change.

Article

This round-up of the ESOMAR Asia Pacific conference has the guiding theme of the need to differentiate approaches across Asian markets and not to treat the region as a monolithic bloc of like-minded consumers.

Article

In terms of leveraging economic success to create international brands, Brazil is streets ahead of its BRICs rivals.

Article

Despite all the seemingly bad news about Japan that appears in the global press, people around the world continute to see Japan as a hub of creativity.

Research Paper

Taking Belgium as a case in point, this study analyses, first, tolerance for advertisements unfriendly to women and men as expressed by advertising and marketing professionals, consumers and gender equal opportunity workers.

Research Paper

Results of a UK research project exploring advertising's role in the cosmetics and beauty category. Specifically, it looks into the impact of airbrushed images on body confidence.

Article

Over half of China's own consumer goods manufacturers claim they will be ready to launch in the US by 2015, which will require a major repositioning of what 'Made in China' means to people in the West.

Research Paper

This study discusses and provides a measure for the degree of stereotyping in advertisements. Applying this measure, the study shows to what degree gender stereotypes in advertising differ between public and private TV channels in Germany.

Article

Marketers must take into account the way in which the role of motherhood has changed in society over recent years.

Article

Asian ads are more likely to feature product demos and less likely to appeal to the emotions than Western ones.

Article

Report from an EffectiveBrands workshop at the 2011 Cannes Lions. Simon Clift, ex-CMO at Unilever, offers a run-down of what, to him, are the three crucial components of a successful global brand: it tells a universal truth, has a purposeful positioning and offers a total brand experience.

Article

Overall men and women show little difference in the way they respond to advertising, whether measured by reported rating or emotional response.

Article

Despite the known diversity of the Chinese market, brand owners typically run a single advertisement across the nation.

Research Paper

Less than 15% of ads are directed specifically to women and less than 5% are intended just for men. The remaining 80% are apparently targeted to everyone.