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Ethics of advertising to children

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NEW YORK: For decades, the consumer-socialization process has relied heavily on parental influence, and a paper in the Journal of Advertising Research (JAR) aims to “offer renewed perspectives” on this subject.

Research Paper

This meta-analysis merged family communication pattern (FCP) and parental socialization literature streams to offer renewed perspectives on how parents intervene in media-related consumer-socialization interactions with children.

News

LONDON: UK regulators introduced tough new rules at the weekend that ban ads for products high in fat, salt or sugar (HFSS) in all children's media, including Facebook and other social media platforms.

Article

This article looks at Generation Alpha, the next generation after millennials, and advises on how to understand the demographic.

Article

This article seeks to establish best practices for marketing to children, both causes of parental spending and consumers in their own right - an attractive audience for marketers, they exert influence far beyond toys, to supermarket shops, family holidays, and even the car.

Article

This case study examines how Trolli, the confectionery brand, used real-time measurement to optimise its digital 'Weirdly Awesome' campaign in the US.

Article

This event report looks at some of the particular difficulties involved in children's research, both practical and legal.

Article

This event report looks at a range of issues marketers need to consider when marketing to children.

Research Paper

The potential of the child segment offers an immense opportunity for marketers to explore. In the ever more dynamic and ever changing children’s market, the identification and ability to optimise the factors that can preserve product dominance are key to product longevity.

Research Paper

The aim of this study was to investigate the effects of violent TV programmes on the effectiveness of advertising aimed at children.

Research Paper

Research about the role of parents in children’s consumption of online advertisements is scarce. Parents are viewed as having a responsibility to deter children from invasive marketing, yet with the rise of non-traditional marketing it is unclear whether they have the knowledge and skills necessary to undertake this role.

Research Paper

Children spend the majority of their leisure time watching screens of various kinds (television, computer, mobile phone, tablet) through which they can potentially be exposed to many commercial messages.

Research Paper

Food marketing is under increased scrutiny for its implicated role in the childhood obesity epidemic.

Research Paper

The goal of this study is to understand the influence of event sponsorship on children and their ability to fully understand its persuasive intent.

Research Paper

Although many scholars have raised concerns about product placement directed at children, the practice may offer interesting outcomes when used for pro-social objectives.

Research Paper

This study analysed advergames on top online gaming websites for children. The content of 131 websites was analysed to see whether each site contained advergames, particularly advergames for food products, and the way the advergames were presented to children.

Research Paper

In this study, children between the ages of 8 and 12 were surveyed with regard to their awareness and evaluation of 10 relatively new and increasingly utilized marketing tactics.

Research Paper

Advergames, blending advertising messages with interactive games, aggressively target young children online.

Research Paper

This study investigates the role of physical appearance (body mass index (BMI), body shape perception, self-esteem) and variables related to eating habits (food choice, critical attitude towards food, parents’ attitude towards food) in the development of advertising literacy in children focusing on food advertising.

Research Paper

The current paper investigates the effectiveness and the persuasion process of threat appeals on children.

Research Paper

Many critics have raised concerns about online advertising directed to children. This study investigated the role of several antecedent variables that may impact children’s attitudinal and behavioural responses to online advertising.

Research Paper

This article analyzes the trends exhibited in the Federal Trade Commission's recent Privacy Report and its companion implementation plan in the context of recent, related enforcement actions.

Research Paper

This paper is aimed at exploring African children’s attitudinal reactions to television advertisements.

Research Paper

The FTC envisions the Children’s Advertising Review Unit (CARU) and the Children’s Food and Beverage Advertising Initiative playing lead roles in self-regulatory efforts to address advertising’s contribution to childhood obesity.

Research Paper

In response to the rising rate in childhood obesity and the increasing number of child-targeted interactive games employed by food marketers and health advocates, this study examined food-related advergaming content for for-profit and non-profit organizations' Web sites.