Marketing in the COVID-19 crisis

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News

New flight booking data released by Amadeus, reveals that the COVID-19 pandemic has shortened flight booking lead times in the Asia Pacific (APAC) region significantly, with bookings made 17 days later on average during the pandemic, compared to ...

News

Online retail sales will grow from US$1.5 trillion in 2019 to $2.5 trillion in 2024, with a compound annual growth rate (CAGR) of 11.3%, according to a new forecast by Forrester .

Opinion

For many brands and categories in the US, the last six months have brought dual shocks to long-held ways of doing business, as they juggle realigning their businesses around the impact of a worldwide pandemic and social unrest on a global scale.

Opinion

The weaknesses of creative strategy have been exposed during the pandemic, argues Dentsu X’s Phillip Dyte; who should now be taking the strategic lead? “If I hear 'the new normal' one more time I am going to scream”.  So I posted, perhaps uncharitably, after reading one too many hot takes on COVID-19’s impact on marketing in general and strategy in particular.

News

The lockdown witnessed not just an increase in gaming as more people were playing and using games as a way to stay connected, but also the growth of Twitter conversations around this topic, creating a huge opportunity to reach fans who don’t just ...

News

Consumer spending habits are rapidly changing and brands need to adapt to the opportunities to cater to a ‘new normal’ of remote working and altered shopping frequency, a new study says.

Opinion

With no minimum standards, ad refresh is a Wild West; it’s time, says Babac Vafaey, to agree on best practice and to focus on engagement.

News

Numerous studies have demonstrated a surge in streaming, gaming and other online activity since the coronavirus pandemic forced people to spend more time at home, yet there also has been an uptick in more traditional pursuits – and guitar sales are ...

News

Local brands in Singapore have been hit hard by the COVID-19 pandemic, experiencing double-digit negative growth, according to a new report by the Singapore Tourism Board (STB) and Visa.

News

Investing in sustainable innovation can help brands win a growing market share of spending by increasingly environmentally conscious consumers, new research suggests.

News

Three-quarters of consumers across Asia-Pacific (75%) prefer brands that offer discounts and benefits to frontline health workers, while 73% stated they want brands to include information on how they are responding to COVID-19 and to communicate ...

Opinion

COVID-19 offers advertising strategists an opportunity to revive and renew the methods by which they acquire real human insights.

Opinion

In the third of Kantar’s category-specific touchpoint investigations for WARC, Renita Jude takes a look at media effectiveness for alcohol brands.

News

Anheuser-Busch InBev, the brewer, has enjoyed success with a livestreaming program that built connections with consumers during COVID-19.

News

Sales of smartphones by value were down 20% during the first seven months of the year in Asia Pacific, the latest data shows.

News

An analysis of the results of this year’s WARC Prize for MENA Strategy reveals key takeaways for the region’s marketers looking for growth opportunities, from finding niche audiences in smaller markets to developing more resonant touchpoints.

Opinion

Mark Evans, Managing Director of Marketing and Digital at Direct Line Group, will be chairing the Best Use of Data category of the 2020 WARC Media Awards.

News

With the gradual reopening of the economy post lockdown, advertisers from FMCG, e-commerce, automobiles and online education sectors are back on TV channels, recording higher ad volumes, according to Broadcast Audience Research Council (BARC) CEO ...

News

Consumers in China are increasingly concerned about daily health management and their own immunity, which is increasing spend in healthcare products, according to new research from Mintel.

News

Singaporean holiday island Sentosa successfully used gaming to maintain awareness and stay relevant despite being forced to close by the COVID-19 pandemic.

News

As the hub of ‘retail normality’ during COVID-19, grocery brands have an opportunity to use a strong brand purpose to connect with local communities, a senior planner says.

News

With the pandemic still looming over the minds of consumers, mentions about safety made up almost 50% of all online conversations related to top concerns and priorities in the Asia Pacific region according to a new report from Digimind.

Opinion

Google’s VP for Global Ads Marketing, Marie Gulin-Merle, speaks to WARC’s Anna Hamill about adapting products based on insights, empathising with consumers, and reinventing the role of CMO during the COVID-19 pandemic.

Opinion

What if your customers simply forgot they were previously loyal to your brand? What if they stopped purchasing your entire category? What if they had done so already? And what if, this was the competitive opportunity of a generation? There’s a commonly quoted figure, backed by solid research, that it takes 66 days to form a new habit or change behaviour.

News

Despite economic and industry uncertainty, entertainment industry executives are feeling confident for a rebound, according to a new study by Branded.