Creating a sports sponsorship framework

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Article

A summary of new thinking and best practice on creating a sports sponsorship framework from Admap.

Opinion

Sponsorship is a vital channel for marketers, but for too long measurement has remained a mystery. This month's edition of Admap explains how brands can achieve sponsorship effectiveness.

Article

Four success factors for sponsorship effectiveness.

Article

A summary of key trends in the North American sponsorship market.

Article

A guide for brands exploring the growing potential of women’s sport as a platform for sponsorship.

Article

A seven-step guide to sponsorship best practice for marketers looking to ensure they maximise ROI.

Article

Examining how brands can stand out in a cluttered sponsorship property.

Opinion

Sponsors have a chance to connect with a broad audience during Tokyo 2020, but that opportunity will be wasted if campaigns fail to achieve ‘staying power’ beyond the two weeks of competition.

Article

As the cost of activation increases, brands should apply a creative lens to sponsorship programmes.

Article

A guide to the ASEAN region’s football sponsorship market.

Article

Four ways in which a brand can activate a sports sponsorship through paid media.

Article

A five-step guide for brands considering entering into an e-sports sponsorship in Asia.

Article

An overview of China’s sports sponsorship landscape, the impact of the Beijing 2008 Olympic Games, and the rise of the e-sports ‘digital athlete’.