Digital strategy in healthcare marketing

Admap, January 2020

Search in

Show only

Date Range

Search within

Categories

Country / Region

Source

Index

12 results found
Sort by

Article

Healthcare marketers need to manage two types of data: medical data and consumer data, and the situation presents unique challenges when it comes to privacy and integration.

Article

A country of China's population size and economy faces huge healthcare delivery challenges, as patients flock to tertiary hospitals in big cities – but AI is beginning to change this situation.

Article

A summary of new thinking and best practice on digital strategy in healthcare marketing from Admap.

Article

As the industry becomes increasingly commoditized, healthcare brands need to return to a blend of short-term and long-term marketing and this article details how brands can strike that balance.

Opinion

Juliana Chan and Dan Paris take a look at the healthcare sector’s digital future, and the technologies that will help us access it.

Article

This article focuses on the growth of the digital health and wellness sector, with an emphasis not only on what sub-categories are expanding, but also on how this is affecting the marketing approach of some brands outside the category, which are integrating health and wellness into their offerings.

Article

The healthcare journey has a long trajectory, as patients navigate the different components of managing their conditions.

Article

When it comes to the healthcare category and data, a brand’s attention to privacy will be a differentiator going forward, as tension around data sharing is heralding in a new age of privacy, as many question the ethics of wholesale data gathering, and raising the stakes for brands to put ethics around their data.

Article

Even as digital starts to play an increasingly central role in the healthcare industry, consumers feel a growing need for more balance between the digital and physical worlds, as evidenced by research from Kantar’s US MONITOR.

Article

Identifies core attributes for increasing healthcare app success by focusing apps on behaviour changes in patients.

Article

Details strategies to ensure digital health communications projects are successful – and inclusive.

Opinion

The ten articles in January 2020’s Admap  examine how digital is fuelling innovation in the health and wellness sector globally, from the emergence of new sub-categories like connected fitness, to AI-fuelled diagnosis.