Data Ethics

Admap, May 2019

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Opinion

The May issue of Admap puts the spotlight on data ethics. Danny McCarthy from the Co-op explains the organisation’s work with the Open Data Institute (ODI) which is helping them progress against their vision of being ‘Trusted with Data’.

Opinion

The May issue of Admap puts the spotlight on data ethics. Taking inspiration from the EU’s General Data Protection Regulations (GDPR), the California Consumer Privacy Act (CCPA) comes into effect in January 2020.

Opinion

The current state of adtech is putting brands at risk by placing ads in unsavoury online environments, next to questionable content.

Opinion

Dr. Ann Cavoukian is a three-term Information & Privacy Commissioner of Ontario, Canada and creator of Privacy by Design (PbD), a framework that seeks to proactively embed privacy into the design specifications of information technologies, networked infrastructure and business practices, thereby achieving the strongest protection possible.

Opinion

The May issue of Admap puts the spotlight on data ethics. In this exclusive op ed for WARC, Bob Hoffman, best-selling author, and creator of influential advertising blog The Ad Contrarian, explains how today’s data-obsessed adtech industry is based on tracking and surveillance.

Article

Looks at the significant move towards stronger data protection compliance by marketers and organisations in the APAC region, driven by evolving consumer expectations as to how their data will be used.

Article

A summary of new thinking and best practice on data ethics from Admap.

Article

The California Consumer Privacy Act of 2018 (CCPA) will transform the legal compliance requirements for businesses that buy, sell, and use personal information throughout the global advertising ecosystem.

Article

While the GDPR has ultimately been a success and remains a key opportunity for businesses, there continues to be a lot of uncertainty surrounding the data and marketing industry.

Article

The 2018 Facebook and Cambridge Analytica scandal demonstrated how the current data model is broken and how little control individuals have over data shared with third parties.

Opinion

The May issue of Admap puts the spotlight on data ethics . According to the Open Data Institute, data ethics is “a branch of ethics that evaluates data practices with the potential to adversely impact on people and society – in data collection, sharing and use”.

Article

Companies need to consider how they will ensure usage of Artificial Intelligence (AI) is not just effective from a business perspective, but also ethical.

Article

Increasingly, brands – and the platforms that they advertise on – are making headlines for all the wrong reasons, causing damage to brand reputation amid fake news, hate speech and ad fraud.

Article

Marketing AI solutions offer ways to leverage enormous supplies of data to anticipate the customer’s next move and personalise the customer experience.

Article

The implications surrounding marketing and digital measurement in a post-GDPR world are just beginning to emerge and while GDPR only covers Internet users in the EU, its reach and implications stem far beyond.

Opinion

The May issue of Admap looks at data ethics. DuckDuckGo, an internet search engine, uses keyword-based advertising as its primary business model.

Article

As non-human actors that think fundamentally unlike us, are being asked to make decisions and take actions that affect us, there are very valid concerns around possible negative or unintended impacts of AI.