Smarter video planning

Admap, September 2019

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Article

Kristanne Roberts and Duncan Southgate provide marketers with four key principles to help them make the most of their video advertising.

Article

A summary of new thinking and best practice on smarter video planning from Admap.

Article

A US study explored why consumers share certain types of video ads over others, and how brands can adapt creative to increase the chances of virality.

Article

Advertisers can achieve consumer behavioural outcomes even when video viewers are not in a state of high attention, a new study has revealed.

Article

A proliferation of video ad formats and lengths requires brand to prioritise which assets to create to ensure campaign effectiveness.

Article

A best practice guide from IAB Europe to key online video formats and lengths, and how to prepare for and measure video campaigns.

Article

A guide to planning video ad campaigns across screens and devices.

Article

Explores Video Neutral Planning (VNP) and covers the process by which any media planner or manager can create an improved schedule across video formats to a set budget.

Article

A new study argues that a shift in industry attentional style is leading not just to brand short-termism but to a ‘flattening’ and abstraction of the work itself, which threatens effectiveness.

Article

An overview of highlights and trends in Southeast Asia’s mobile video landscape, a market in which mobile is the dominant device for internet access.

Article

Kantar data shows video campaign effectiveness is dependent on tailoring content to suit the context and platform in which it is being consumed.