Audio: prospering in an ever-present medium

Admap, June 2019

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Article

Looks at the prevalence and promulgation of voice-enabled technologies in China, as it enters a new period of technological change.

Article

Details how HSBC used sound to create a 360-degree global brand identity after suffering brand value decline.

Opinion

Video may have killed the radio star, but audio is fighting back. The medium is undergoing a technology-inspired renaissance, and is slowly becoming an ever-present texture in daily life.

Article

Highlights four key obstacles in podcasting, derived from findings of the flagship study of consumer media and technology habits by Edison Research.

Article

Reveals insights and findings from Radiocentre and Neuro-Insight's research into the effects of editorial context on radio advertising effectivness.

Article

Explores how digital audio advertising has evolved from a virtually non-existent industry to a mature and conditioned market, and identifies what is needed to drive the space forward.

Article

Demystifies the voice technology space, by exploring how it will develop over the next five years and offering guidance to media agencies and brands.

Article

Details how a coherent audio strategy which complements a brand’s visual, social and cultural equity, has become vital for establishing or maintaining its competitive advantage.

Article

A summary of new thinking and best practice on audio from Admap.

Article

Today’s search landscape is a melting pot of disruption and change and it is important that brands learn how to navigate this complex search landscape, tailoring their marketing approach accordingly.