Influencer marketing: beyond the hype

Admap, February 2019

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Article

Details eight tips marketers need to be aware of when spotting fake influencers on Instagram.

Article

Explores where China’s influencer marketing ecosystem is today and what’s likely to come next in theWest.

Article

Explains why there is a high-affinity to influencer marketing, which is on track to supersede generalisedbrand content, and how brands can utilise it.

Article

Explains what a micro-influencer is, why they work and how other brands have already engaged withthem.

Article

Details the opportunities and threats of influencer marketing for brands by providing key benchmarks toconsider.

Article

Looks at the benefits of using influencers in marketing, beyond endorsements, focusing on the culturalpower they have.

Article

Highlights the opportunity for marketers to cultivate strategies that would put the power of everydayinfluencers to work on their behalf.

Article

Looks at how India's influencer market is evolving beyond Bollywood but also notes some changes thatstill need to be made.

Article

Considers best practice for working with micro-influencers as part of your overall marketing strategy,including how to identify and work with them.

Article

Provides marketers with what they need to know about the significant scale of influencer engagementon social media.

Article

A summary of new thinking and best practice on influencer marketing from Admap.