Influencer marketing: beyond the hype

Admap, February 2019

Search in

Show only

Date Range

Search within

Search Results Language

Category

Brand

Location

Source

Index

10 results found
Sort By

Article

Explains what a micro-influencer is, why they work and how other brands have already engaged with them.

Article

Details eight tips marketers need to be aware of when spotting fake influencers on Instagram.

Article

A summary of new thinking and best practice on influencer marketing from Admap.

Article

Explores where China’s influencer marketing ecosystem is today and what’s likely to come next in the West.

Article

Considers best practice for working with micro-influencers as part of your overall marketing strategy, including how to identify and work with them.

Article

Details the opportunities and threats of influencer marketing for brands by providing key benchmarks to consider.

Article

Highlights the opportunity for marketers to cultivate strategies that would put the power of everyday influencers to work on their behalf.

Article

Provides marketers with what they need to know about the significant scale of influencer engagement on social media.

Article

Looks at the benefits of using influencers in marketing, beyond endorsements, focusing on the cultural power they have.

Article

Explains why there is a high-affinity to influencer marketing, which is on track to supersede generalised brand content, and how brands can utilise it.