WARC Webinars

Getting you up to speed on today's major marketing challenges

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Article

Discusses the core drivers of building 'brand relatability' vs brand relevancy and why and how the mindset of millennials and Gen Z differs when it comes to financial brand consideration.

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Provides results from a first-of-its-kind study conducted by Accenture and thinktv, which measures the effectiveness of media channel spending on driving sales in the Canadian market.

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Ana Maria Santos, managing director, brand learning, part of Accenture, and Nevine El-Warraky, co-CEO, brand learning, part of Accenture, discuss what it takes to drive future growth.

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Fiona Blades, president and chief experience officer at MESH Experience, Doug Pulick, SVP of research at National CineMedia and Sarah Barasch, SVP of insights and measurement at Screenvision Media, analyse how cinema compares to all other touchpoints.

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Tania Yuki, founder and CEO of Shareablee, uncovers five things every marketer must know before working with an influencer.

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Amy Shea, director of brand experience at Ameritest, and Emily Higgins, vice president of client services at Ameritest, discuss how marketers can build emotion and drive choice in their categories.

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Sophie Harding, trends and Insights Director at Mindshare, and David Tiltman, VP content at WARC, discover the key challenges facing marketers in 2019, derived from the Marketer's Toolkit.

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Details the major technology and media trends marketers should be looking out for in 2019 and what the implications are for brands.

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Orlando Wood, chief innovation officer at System 1 Group, shares how brands can predict the market share growth associated with advertising over the long-term.

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Gunny Scarfo and Ben Zeidler, co-founders of Nonfiction Research, go behind the scenes of Nonfiction's unusual research approach, which included interviews with bank robbers, bank executives, Wall Street analysts, and shopping addicts.

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Dan Ramsay, consumer marketing director at BT, draws on his experience of launching BT Sport to highlight five key things to avoid when you launching a new brand.

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Adrian Mediavilla, CSO of Grey Spain and Chair of APG Spain, shares the important reasons why strategy teams need diversity.

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Les Binet, head of effectiveness at adam&eveDDB, and Sarah Carter, global planning partner at adam&eveDDB, discuss the myths, misunderstandings and screw ups to avoid in the planning cycle.

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Mark Evans, marketing director at Direct Line Group, shares what marketing effectiveness means atthe insurance group.

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Andrew Geoghegan, global head of consumer planning at Diageo, shares how storytelling and data have worked together and led to success for Diageo.

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Steve Lok, global head of Martech at The Economist, Sophie Harding, trends and insights director at Mindshare, and Damian Ryan, partner at Moore Stephens, discuss findings from the recent Martech Report.

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John Sills, Director of The Foundation, discusses what customers are really feeling, thinking, and doing – and what’s driving those emotions – at each step of the customer experience.

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Les Binet, head of effectiveness at adam&eveDDB, and Peter Field, marketing consultant at Peter Field Consulting, share their new paper "Effectiveness in Context", which was launched at IPA Eff Week.

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Jonathan Dodd, CSO at Geometry, and Matt Robins, EMEA planning director at Geometry Intelligence, examine the purchase journeys of first time purchasers and repeat purchasers.

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Mark Earls, herdmeister at Herd Consultancy, discusses the problem of cultural bias in the production of advertising and how people build their businesses.

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Richard Shotton, deputy head of evidence at Manning Gottlieb OMD and author of The Choice Factory, disproves three common objections to using behavioural economics in advertising.

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Faris Yakob, co-founder of Genius/Steals and author of Paid Attention, explains how communication strategy needs to be reexamined in an age of programmatic fraud and non-viewable impressions.

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João Teixeira de Carvalho, CEO at Hands, discusses how brands can use the wealth of information collected from apps, smartphones, and mobile device technology to better understand their users.

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Amy Rodgers, research editor at WARC, Adrian Ho, founding partner at Zeus Jones, and Ian Edwards, planning director at Facebook UK, discuss key stats and findings from interviews with over 550 planners and strategists around the world.

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Paula Bloodworth, brand strategy director at Nike, Wieden + Kennedy, Leo Rayman, CEO at Grey London, Dan Burdett, chief marketing innovation officer EMEA at eBay and Frank Reitgassl, former head of Strategy at BBH and director of brand strategy and creative at Mondelez discuss the most important issues and challenges in strategy.