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WARC Webinars

Getting you up to speed on today's major marketing challenges

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Article

João Teixeira de Carvalho, CEO at Hands, discusses how brands can use the wealth of information collected from apps, smartphones, and mobile device technology to better understand their users.

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Amy Rodgers, research editor at WARC, Adrian Ho, founding partner at Zeus Jones, and Ian Edwards, planning director at Facebook UK, discuss key stats and findings from interviews with over 550 planners and strategists around the world.

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Richard Shotton, author of The Choice Factory, and Mark Earls, author of "The Herd", "Copy, Copy, Copy" and more, discuss why – despite the heightened conversation and excitement around behavioural economics – it's still rare to find these theories cited among the case studies of the best work in advertising.

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Paula Bloodworth, brand strategy director at Nike, Wieden + Kennedy, Leo Rayman, CEO at Grey London, Dan Burdett, chief marketing innovation officer EMEA at eBay and Frank Reitgassl, former head of Strategy at BBH and director of brand strategy and creative at Mondelez discuss the most important issues and challenges in strategy.

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Covers WARC's session in Cannes this year: "Lessons from the world's best campaigns", with a recording of the presentations given by Alaina Crystal, strategy director at AMV BBDO London, Paul Bichler, ECD at Saatchi & Saatchi New York and David Tiltman, head of content at WARC.

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Covers WARC's session in Cannes this year: "Has advertising lost its sense of humour?", with a recording of the presentations given by Sonal Dabral, group chief creative officer and vice chairman at Ogilvy India, Chaka Sobhani, chief creative officer at Leo Burnett London, John Mescall, global executive creative director at McCann Worldgroup and Emma Wilkie, managing director at Gunn Report.

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The second part of Rolfe Swinton's, director of data assets at GfK, blockchain webinar series explains specific actions that marketers and companies can take to develop their own blockchain plans and pilots.

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David Tiltman, Head of Content at WARC, Heather Andrew, UK CEO of Neuro-Insight, and Jenny Hall, SVP of Creative Strategy at Digitas, discuss some of the key commonalities that link the most awarded campaigns in the WARC 100 rankings for effectiveness.

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Rolfe Swinton, Director of Data Assets at GfK, discusses what blockchain is, how it has evolved over the last 10 years and how it impacts the data supply chain.

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Neil Godber, Head of Planning at JWT & Convenor of judges 2018 IPA Effectiveness Awards, Kate Cox, VP, CMO at GoDaddy.com EMEA and Mark Evans, Marketing Director at Direct Line Group, discuss how agency planners can best demonstrate the effectiveness of their activity.

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Julia Ayling, head of research and insights at Mindshare UK, and Sophie Harding, trends and insights director at Mindshare UK, look at how consumers are embracing technological advancements.

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Following a WARC Toolkit survey of more than 600 marketers, David Tiltman, Head of content at WARC, Jeremy Pounder, Futures Director at Mindshare, and Marie Stafford, European Director at the Innovation Group - J Walter Thompson, discuss the key marketing challenges facing brands in 2018.

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Katherine Allmandinger, Manager of Strategic Insights Health & Wellness at Nielsen, explores the health and wellness trends happening across the store that are leading manufacturers and retailers to meaningful growth.

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Dan Calladine, Head of Media Futures at Carat Global, discusses the major technology and media trends to prepare for in 2018 and the ways in which media use and consumption may shift.

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Kathy Gardner, VP Media Insights at thinkTV, discusses the extent to which the media habits of the advertising industry differ from the 'average Canadian' and looks at how our personal media habits are biasing our assumptions of others' behaviors.

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Edward Pank, Managing Director for WARC Asia, discusses the findings from the 2017 WARC Prize for Asian Strategy, while My Troedsson, Senior Planner at Forsman & Bodenfors, shares the strategy behind the brand's Grand Prix winning campaign.

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Tom Ewing, Head of Communication at System1 Group, explains how to use Fluent Devices to deliver brand-building impact and why these long-term brand-building strategies continue to deliver better business returns.

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John Griffiths, Founder of Planning Above and Beyond Ltd, discusses how Account Planners can prepare for the future, as we hurtle towards automation and management consultancies begin to get their foot in the agency game.

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Adam Ferrier, founder of THINKERBELL, discusses what happens when brands put the consumer at the heart of their decision making, CX, and design.

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Luca Griseri of Ipsos outlines how to manage critical incidents and how it can affect relations with customers, and the application of Behavioural Science to CX interventions.

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In this webinar Nick Hirst (Head Of Planning, adam&eveDDB), Damian Ryan (Partner, Moore Stephens)and Amy Rodgers (Research Editor, WARC) discuss the unprecedented growth in the marketing technology industry and what this means for brands, agencies and vendors.

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In this webinar, Jonathan Dodd (Chief Strategy Officer, Geometry Global), Matt Robins (EMEA Planning Director, Geometry Global) and Richard Bradford (Group Strategy Director, MEC UK) discuss how brands should be communicating with consumers at key moments in the path to purchase.

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In this webinar Faris Yakob, Co-Founder of Genius/Steals and Author of Paid Attention, discusses how individual and agency biases operate, how to spot them, and work with or around them.

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In this webinar Ben Millar discusses how advertisers can create better programmatic transparency by outlining what you need to do to put the right level of controls in place over programmatic media.

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In this webinar, Faris Yakob discusses agency planning tools and processes and an approach to integrated planning.