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Article

Looks at the prevalence and promulgation of voice-enabled technologies in China, as it enters a new period of technological change.

Article

Details how HSBC used sound to create a 360-degree global brand identity after suffering brand value decline.

Article

Highlights four key obstacles in podcasting, derived from findings of the flagship study of consumer media and technology habits by Edison Research.

Article

Details how a coherent audio strategy which complements a brand’s visual, social and cultural equity, has become vital for establishing or maintaining its competitive advantage.

Article

Today’s search landscape is a melting pot of disruption and change and it is important that brands learn how to navigate this complex search landscape, tailoring their marketing approach accordingly.

Article

A summary of new thinking and best practice on audio from Admap.

Article

Demystifies the voice technology space, by exploring how it will develop over the next five years and offering guidance to media agencies and brands.

Article

Reveals insights and findings from Radiocentre and Neuro-Insight's research into the effects of editorial context on radio advertising effectivness.

Article

Explores how digital audio advertising has evolved from a virtually non-existent industry to a mature and conditioned market, and identifies what is needed to drive the space forward.

Article

While the GDPR has ultimately been a success and remains a key opportunity for businesses, there continues to be a lot of uncertainty surrounding the data and marketing industry.

Article

The implications surrounding marketing and digital measurement in a post-GDPR world are just beginning to emerge and while GDPR only covers Internet users in the EU, its reach and implications stem far beyond.

Article

Companies need to consider how they will ensure usage of Artificial Intelligence (AI) is not just effective from a business perspective, but also ethical.

Article

Increasingly, brands – and the platforms that they advertise on – are making headlines for all the wrong reasons, causing damage to brand reputation amid fake news, hate speech and ad fraud.

Article

As non-human actors that think fundamentally unlike us, are being asked to make decisions and take actions that affect us, there are very valid concerns around possible negative or unintended impacts of AI.

Article

The 2018 Facebook and Cambridge Analytica scandal demonstrated how the current data model is broken and how little control individuals have over data shared with third parties.

Article

Marketing AI solutions offer ways to leverage enormous supplies of data to anticipate the customer’s next move and personalise the customer experience.

Article

A summary of new thinking and best practice on data ethics from Admap.

Article

The California Consumer Privacy Act of 2018 (CCPA) will transform the legal compliance requirements for businesses that buy, sell, and use personal information throughout the global advertising ecosystem.

Article

Looks at the significant move towards stronger data protection compliance by marketers and organisations in the APAC region, driven by evolving consumer expectations as to how their data will be used.

Article

Details the findings of a global study into understanding current global consumers’ preferences, beliefs and behaviours to identify how consumer expectations are evolving.

Article

Looks into how behavioural economics can be used to create effective communications for a sustainable future.

Article

Investigates how consumers respond to guilt-arousing messages in cause-related advertising to provide advise to marketers looking to use this tactic.

Article

A summary of new thinking and best practice on sustainability from Admap.

Research Paper

Investigates the unique challenges faced by mainstream green brands and how a mainstream brand’s green line is affected by the use of point-of-purchase visual cues.

Article

Highlights the forces of change driving the sustainability movement: the environmental challenges impacting people around the world and how governments and corporations are responding.