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Article

Details eight tips marketers need to be aware of when spotting fake influencers on Instagram.

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Explains why there is a high-affinity to influencer marketing, which is on track to supersede generalisedbrand content, and how brands can utilise it.

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Details the opportunities and threats of influencer marketing for brands by providing key benchmarks toconsider.

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Explains what a micro-influencer is, why they work and how other brands have already engaged withthem.

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A summary of new thinking and best practice on influencer marketing from Admap.

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Looks at how India's influencer market is evolving beyond Bollywood but also notes some changes thatstill need to be made.

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Provides marketers with what they need to know about the significant scale of influencer engagementon social media.

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Explores where China’s influencer marketing ecosystem is today and what’s likely to come next in theWest.

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Looks at the benefits of using influencers in marketing, beyond endorsements, focusing on the culturalpower they have.

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Highlights the opportunity for marketers to cultivate strategies that would put the power of everydayinfluencers to work on their behalf.

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Considers best practice for working with micro-influencers as part of your overall marketing strategy,including how to identify and work with them.

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Provides a snippet of Admap's January issue focused on Direct-to-consumer brands.

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Details how direct-to-consumer (DTC) brands are challenging legacy brands in every category.

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Explores how in the absence of big advertising budgets and traditional retail support, DTC brands can still apply traditional marketing principles to build long term brand equity.

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Outlines the insights gleaned from interviews with several DTC challenger brands as well as brand consultancy eatbigfish's own experience of working with challenger brands.

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Discusses how DTC brands create brand salience through a persistent and purposeful brand experience, rather than pure ad-driven front of mind brand recollection.

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Shares research with leading global CMOs that uncovers common threads, solutions and best practices to address the challenge from agile, direct-to-consumer competitors and the move to online sales.

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Looks at how direct-to-consumer brands are shaking up retail and disrupting consumer packaged goods by raising the consumer expectations that all brands must meet.

Article

Details some of the most important lessons shaving brand Friction-Free shaving have learned since it started its business three years ago.

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Details the emergence of megacities – clusters of cities and suburban areas that contain enormous populations – and what marketers need to do to target them.

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Explains how businesses across all industries will continue to expand their offerings in 2019 to meet unprecedented growth in the wellness economy and provides tips on how brands can succeed.

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A summary of new thinking and best practice on consumer trends that will affect marketers in 2019 from Admap.

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Summarises the key findings from strategic insight consultancy Flamingo's new report, which looks at Generation Z and their expanding notions of authority.

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Details three areas in which digitally minded banks are winning – and where legacy banks are striving to catch up.

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Identifies consumer trends that will impact the wellness industry in 2019 and beyond, highlighting high-growth opportunities to help brands foster innovation, spark growth and connect with consumers.