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Article

An overview of China’s sports sponsorship landscape, the impact of the Beijing 2008 Olympic Games, and the rise of the e-sports ‘digital athlete’.

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A summary of key trends in the North American sponsorship market.

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Four success factors for sponsorship effectiveness.

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As the cost of activation increases, brands should apply a creative lens to sponsorship programmes.

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A guide for brands exploring the growing potential of women’s sport as a platform for sponsorship.

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A seven-step guide to sponsorship best practice for marketers looking to ensure they maximise ROI.

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Examining how brands can stand out in a cluttered sponsorship property.

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Four ways in which a brand can activate a sports sponsorship through paid media.

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A guide to the ASEAN region’s football sponsorship market.

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A five-step guide for brands considering entering into an e-sports sponsorship in Asia.

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A summary of new thinking and best practice on creating a sports sponsorship framework from Admap.

Article

The healthcare journey has a long trajectory, as patients navigate the different components of managing their conditions.

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Identifies core attributes for increasing healthcare app success by focusing apps on behaviour changes in patients.

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Healthcare marketers need to manage two types of data: medical data and consumer data, and the situation presents unique challenges when it comes to privacy and integration.

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Even as digital starts to play an increasingly central role in the healthcare industry, consumers feel a growing need for more balance between the digital and physical worlds, as evidenced by research from Kantar’s US MONITOR.

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Details strategies to ensure digital health communications projects are successful – and inclusive.

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As the industry becomes increasingly commoditized, healthcare brands need to return to a blend of short-term and long-term marketing and this article details how brands can strike that balance.

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A country of China's population size and economy faces huge healthcare delivery challenges, as patients flock to tertiary hospitals in big cities – but AI is beginning to change this situation.

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When it comes to the healthcare category and data, a brand’s attention to privacy will be a differentiator going forward, as tension around data sharing is heralding in a new age of privacy, as many question the ethics of wholesale data gathering, and raising the stakes for brands to put ethics around their data.

Article

This article focuses on the growth of the digital health and wellness sector, with an emphasis not only on what sub-categories are expanding, but also on how this is affecting the marketing approach of some brands outside the category, which are integrating health and wellness into their offerings.

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A summary of new thinking and best practice on digital strategy in healthcare marketing from Admap.

Article

Christmas is the height of the advertising year in many Western markets.

Article

The annual Super Bowl game is one of the biggest moments in the US advertising calendar, but how can brands make an impact without investing in the banner TV spot?

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China is rapidly evolving, and that means brands must rethink well-worn strategies for the country’s biggest holiday, Chinese New Year.

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Retail holidays such as Black Friday, Cyber Monday and Amazon Prime Day are major opportunities for brands to make an impact.