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Article

Looks at how, in 2018, TSB Bank – one of the UK’s leading challenger banks – experienced the most challenging year in its history and the lessons it learned from this experience.

Article

Mike McCann, senior strategist at Publicis Sapient, answers key questions on the importance of measuring customer experience and the challenges marketers may face.

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Looks at the hot topic of customer experience and how it may be time to embrace brand experience, ensuring every brand encounter is building a distinctive and positive narrative for the brand.

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Explains how business leaders can unlock faster and more reactive innovation, building on existing brand equity and creating greater alignment with the core business.

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Laurence Parkes, CEO of Rufus Leonard, looks at how to innovate through brand experience in this teaser video.

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Looks at how experience strategy can and should be the tip of the spear of greater business transformation.

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Details how to structure brand experience building initiatives by demystifying the brand experience building process.

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Looks at the major gaps in measurement of brand business outcomes when it comes to customer experience and how marketers can address them.

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Looks at how brands can deliver experience beyond exposure by leveraging data and technology differently to deliver personal, valuable, immersive experiences at scale.

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A summary of new thinking and best practice on winning in the era of brand experience from Admap.

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Examines experience strategy, failing experiences and the future of experience in the age of responsibility.

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Nazia Du Bois, Founder of Ricebowl Strategy, in conversation with Lorna Sommerville, CMO of Function of Beauty, a personalised hair care business, on the inner workings of DTC brands.

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Looks at the incurred set of costs, for customers and businesses, when a brand compromises on pleasure and usability, known as experience debt.

Article

Asks whether brands should break boundaries and questions the ways in which companies behave in these immersive worlds.

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Kristanne Roberts and Duncan Southgate provide marketers with four key principles to help them make the most of their video advertising.

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A summary of new thinking and best practice on smarter video planning from Admap.

Article

A US study explored why consumers share certain types of video ads over others, and how brands can adapt creative to increase the chances of virality.

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Advertisers can achieve consumer behavioural outcomes even when video viewers are not in a state of high attention, a new study has revealed.

Article

A proliferation of video ad formats and lengths requires brand to prioritise which assets to create to ensure campaign effectiveness.

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A best practice guide from IAB Europe to key online video formats and lengths, and how to prepare for and measure video campaigns.

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A guide to planning video ad campaigns across screens and devices.

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Explores Video Neutral Planning (VNP) and covers the process by which any media planner or manager can create an improved schedule across video formats to a set budget.

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A new study argues that a shift in industry attentional style is leading not just to brand short-termism but to a ‘flattening’ and abstraction of the work itself, which threatens effectiveness.

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An overview of highlights and trends in Southeast Asia’s mobile video landscape, a market in which mobile is the dominant device for internet access.

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Kantar data shows video campaign effectiveness is dependent on tailoring content to suit the context and platform in which it is being consumed.