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Article

Healthcare marketers need to manage two types of data: medical data and consumer data, and the situation presents unique challenges when it comes to privacy and integration.

Article

A country of China's population size and economy faces huge healthcare delivery challenges, as patients flock to tertiary hospitals in big cities – but AI is beginning to change this situation.

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A summary of new thinking and best practice on digital strategy in healthcare marketing from Admap.

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As the industry becomes increasingly commoditized, healthcare brands need to return to a blend of short-term and long-term marketing and this article details how brands can strike that balance.

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This article focuses on the growth of the digital health and wellness sector, with an emphasis not only on what sub-categories are expanding, but also on how this is affecting the marketing approach of some brands outside the category, which are integrating health and wellness into their offerings.

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The healthcare journey has a long trajectory, as patients navigate the different components of managing their conditions.

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When it comes to the healthcare category and data, a brand’s attention to privacy will be a differentiator going forward, as tension around data sharing is heralding in a new age of privacy, as many question the ethics of wholesale data gathering, and raising the stakes for brands to put ethics around their data.

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Even as digital starts to play an increasingly central role in the healthcare industry, consumers feel a growing need for more balance between the digital and physical worlds, as evidenced by research from Kantar’s US MONITOR.

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Identifies core attributes for increasing healthcare app success by focusing apps on behaviour changes in patients.

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Details strategies to ensure digital health communications projects are successful – and inclusive.

Article

Singles Day is the world’s single-largest e-commerce shopping event.

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China is rapidly evolving, and that means brands must rethink well-worn strategies for the country’s biggest holiday, Chinese New Year.

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Ramadhan is one of the most important rituals in the Islamic calendar, and consumer behaviour changes to accommodate religious rituals such as iftaar, prayer and fasting.

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Pride is attracting a wave of interest from brands looking to connect with the LGBT+ community.

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The annual Super Bowl game is one of the biggest moments in the US advertising calendar, but how can brands make an impact without investing in the banner TV spot?

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The Hajj pilgrimage to Mecca in Saudi Arabia is considered a pivotal moment in a Muslim’s life.

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Retail holidays such as Black Friday, Cyber Monday and Amazon Prime Day are major opportunities for brands to make an impact.

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A summary of smart approaches to occasion marketing from Admap.

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Christmas is the height of the advertising year in many Western markets.

Article

Presents five ways APAC CMOs can chase growth through partnerships.

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An analysis of failed brand partnerships and what can we learn from them. There are four reasons they falter.

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Henry Chilcott, Group Marketing Director, McLaren Group gives an exclusive insight into the inner workings of the racing group’s partnership strategy.

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Examines how a wave of creative, innovative mash-ups between brands in China is appealing to Millennials and Gen Z, fuelling social media.

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A central strategic capability of key war strategists from Genghis Khan to Winston Churchill is the ability to form alliances and coalitions.

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Looks at how brand partnerships deliver revenue growth.