Admap

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Article

Looks into how behavioural economics can be used to create effective communications for a sustainable future.

Article

Investigates how consumers respond to guilt-arousing messages in cause-related advertising to provide advise to marketers looking to use this tactic.

Research Paper

Investigates the unique challenges faced by mainstream green brands and how a mainstream brand’s green line is affected by the use of point-of-purchase visual cues.

Article

Details how and why companies must rise to the challenges posed by consumers and redesign their business models around the “circular economy”, where consumers are already active.

Article

Highlights the forces of change driving the sustainability movement: the environmental challenges impacting people around the world and how governments and corporations are responding.

Article

A summary of new thinking and best practice on sustainability from Admap.

Article

Details the findings of a global study into understanding current global consumers’ preferences, beliefs and behaviours to identify how consumer expectations are evolving.

Article

Discusses two different types of frequency capping, manual capping and AI-assisted capping, and how best to implement them into your marketing strategy.

Article

Provides marketers with some guidelines on what they need to know about frequency capping when advertising on Amazon.

Article

Considers if the industry has fallen out of love with frequency as our consumption and understanding of media has evolved.

Research Paper

Looks at the history of frequency theory and what this can teach us in today's media environment.

Article

A summary of new thinking and best practice on frequency in the age of ad blocking from Admap.

Article

Explains the results of research by Comscore, which details a sophisticated model to combine recency, frequency and interactive effects on campaigns across digital media.

Article

Provides broad considerations for marketers when thinking about frequency, while reaffirming that there is no rule book to follow.

Research Paper

Examines the link between advertising repetition and consumers’ purchase intentions, calling into question current advertising practices that suggest that anything more than 10 exposures is excessive.

Article

Provides marketers with what they need to know about the significant scale of influencer engagementon social media.

Article

Considers best practice for working with micro-influencers as part of your overall marketing strategy,including how to identify and work with them.

Article

Details eight tips marketers need to be aware of when spotting fake influencers on Instagram.

Article

Explains what a micro-influencer is, why they work and how other brands have already engaged withthem.

Article

Highlights the opportunity for marketers to cultivate strategies that would put the power of everydayinfluencers to work on their behalf.

Article

Explains why there is a high-affinity to influencer marketing, which is on track to supersede generalisedbrand content, and how brands can utilise it.

Article

Looks at the benefits of using influencers in marketing, beyond endorsements, focusing on the culturalpower they have.

Article

Explores where China’s influencer marketing ecosystem is today and what’s likely to come next in theWest.

Article

Looks at how India's influencer market is evolving beyond Bollywood but also notes some changes thatstill need to be made.

Article

Details the opportunities and threats of influencer marketing for brands by providing key benchmarks toconsider.