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Rankings

Weights and combines the results of the WARC Rankings to produce a 'Best of the Best' ranking for agencies and brands, to showcase the best all-round performances in award shows in 2018.

Rankings

The Media 100 is an annual ranking of the world’s most awarded advertising and marketing campaigns in media competitions around the world, and the companies that created them.

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O2’s campaign, ranked fourth in the Media 100 rankings, used the idea of a broken billboard with a cracked screen to gain awareness for an uninteresting service.

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Via Rail’s campaign, ranked second in the Media 100 rankings, used real-time data to persuade motorists to ditch their vehicles in favour of trains.

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Cerveza Victoria’s “Lo Chingón Está Aquí”, ranked third in the Media 100 rankings, persuaded Mexicans to reassess racial stereotypes.

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Gillette ranks number one on WARC’s Media 100 rankings with its campaign to persuade Orthodox Jews to test its 48-hour formula deodorant product.

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DB Export, ranked fifth in the WARC Media 100 ranking, devised an innovative media plan to convert sceptical consumers.

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Pedigree's Child Replacement Programme, ranked fifth in this year’s Effective 100, ensured that Pedigree put as many dogs in homes as possible by taking a humorous approach to its communications in New Zealand.

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Savlon Chalk Sticks, ranked number two in the Effective 100, reached low income children in India with a hygiene innovation that changed behaviour among the at-risk group.

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The Effective 100 is an annual ranking of the world’s best marketing campaigns and companies, based on their performance in effectiveness competitions.

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Harpic’s campaign, ranked third in the Effective 100, successfully reached consumers that wouldn’t use its products by changing the conversation around marriage and status symbols in India.

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India’s oldest music label Saregama ranks at number one on the Effective 100 rankings with its retro music box aimed at an older generation of music fans.

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The Creative 100 is an annual ranking of the world’s most creative advertising and marketing campaigns, and the companies that created them.

Rankings

Looks into which Asian campaigns, along with the agencies that have worked on campaigns in the region, have performed best over the past year.

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Looks into which campaigns from Australia and New Zealand, along with the agencies that have worked on campaigns in this region, have performed best over the past year.

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Looks into which North American campaigns, along with the agencies that have worked on campaigns in this region, have performed best over the past year.

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Looks into which campaigns from the UK, along with the agencies that have worked on campaigns in this region, have performed best over the past year.

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Looks into which campaigns from Latin America, along with the agencies that have worked on campaigns in this region, have performed best over the past year.

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Looks into which campaigns from Europe (excluding the UK), along with the agencies that have worked on campaigns in this region, have performed best over the past year.

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Looks into which retail campaigns, along with the agencies that have worked on retail campaigns, have performed best over the past year.

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Looks into which FMCG campaigns, along with the agencies that have worked on FMCG campaigns, have performed best over the past year.

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Looks into which food campaigns, along with the agencies that have worked on food campaigns, have performed best over the past year.

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Looks into which financial services campaigns, along with the agencies that have worked on financial services campaigns, have performed best over the past year.

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Looks into which drinks campaigns, along with the agencies that have worked on drinks campaigns, have performed best over the past year.

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Looks into which automotive campaigns, along with the agencies that have worked on automotive campaigns, have performed best over the past year.