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Article

Examines why H-E-B, a regional grocer with little to no brand recognition outside its footprint, consistently rates as a top US company in C Space’s benchmark survey.

Article

Explores IAB Europe findings about the state of the e-commerce sector in Europe, what it means for advertisers and how it works at an economic level.

Article

Summarises knowledge and offers guidance and reading on brand equity, a measure that sometimes relates to financial value but more commonly reflects a consumer view of a brand.

Article

Hot on the heels of its Nasdaq listing in the USA, Grab’s Cheryl Goh says the superapp remains focused on Southeast Asia and wants to do good by using technology to address the region’s social and economic inequality.

Opinion

Winning WARC Media Awards campaigns highlight the opportunity for brands to use AI to learn and predict customer behaviour patterns, enhancing the entire customer journey.

Article

Examines behaviours of US millennials, the first digital-native generation, and explains how marketers can best connect with them as a generation that are characterised by diversity and focus on living life to the full in the here and now.

Data

An overview of global marketing budgets according to WARC Data's Global Marketing Index.

Opinion

Companies will need to find solutions that do not require consumers to make difficult choices that often leave them feeling guilty, says Steven Van Belleghem.

Data

An overview of the growth in Roku's advertising revenue.

Article

Johnson & Johnson Consumer Health set out to identify more – and better – innovation opportunities around allergy.

Article

The National Lottery reversed a four-year decline in public sentiment through a rebrand that focused on the good causes it supports.

Opinion

Humour has an important role to play in effective advertising, but don’t just ‘do a funny ad’, warns Jack Miles – put some serious thought into it.

Article

Global brands eyeing the vast China market have to take note of how much the Middle Kingdom has changed over the decades – LVMH’s Andrew Wu lists the key trends and developments.

Opinion

Brands including McDonald’s, Global Pride, Grab and OREO have defied COVID-19 to deliver rich digital customer experiences.

Article

ONE Championship turned mixed martial arts, Muay Thai and kickboxing into an Asian global sports property.

Data

An overview of the opt-in rate for app tracking among iOS 14.5 users.

Data

This article summarises the results of the Global Marketing Index for April 2021, when global marketing budgets and staffing levels saw the highest ever rates of growth.

Article

Discusses the similarities in B2B and B2C marketing best practice, the role of emotion in B2B marketing and the new generation of B2B buyers reaching leadership positions.

Article

There is growing evidence that video team calls can lead to potentially sub-optimal outcomes and decision-making.

Case Study

The Oklahoma Tourism and Recreation Department, a governmental department, increased visits to Oklahoma during the COVID-19 pandemic by launching a YouTube video series that promoted socially-distanced activities the state had to offer.

Article

Explores the current reading on the topic of marketing on Facebook – the best used social network in the world, reaching over two billion users every month.

Case Study

St Jude, a children's research hospital, increased donations on Giving Tuesday in the US by launching a partnership with big YouTube stars who encouraged donations through a livestream telethon on YouTube.

Case Study

Match.com, a dating website, increased brand consideration during the COVID-19 pandemic in the US by launching a series of humorous YouTube videos that highlighted the difficulties of dating in a pandemic.

Case Study

Adobe, a computer software company, increased Adobe Stock subscriptions in the US by creating the Adobe Stock Film Festival on YouTube which challenged filmmakers to create films just using the Adobe stock library.

Data

An overview of the factors that UK and US audiences think will negatively impact their view of a brand.