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Warc Advertising Research 2010

London, 23 September 2010
Selected conference presentations from our own event on the future of advertising research.

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This presentation from Warc's Future of Advertising Research Conference 2010 takes a different look at advertising effectiveness metrics.

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This Virtual Surveys presentation discusses researching advertising on new platforms such as social media.

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This presentation by Stephen Phillips, Spring Research, was given at the Warc conference about The Future of Advertising Research.

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This presentation explores measurement, media mix optimisation and ROI calculation in integrated advertising, and posits Synovate's m360 Platform as a good solution, illustrated by data from the United States.

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This presentation by Graham Page of Millward Brown, was given at the Warc conference about The Future of Advertising Research.

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This presentation from Warc's 2010 Future of Advertising Research Conference looks at researching the impact of social media in a real-time format.

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This presentation explores behavioural economics. Concepts highlighted include obliquity, arbitrary coherence and the myth of preference.

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This presentation by Dr Carl Marci of Innerscope Research, was given at the Warc conference about The Future of Advertising Research.

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This report covers the main sessions and themes from Warc's Future of Advertising Research conference.