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ANA Multicultural Marketing

Miami, 07-09 November 2010

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Article

Report from the ANA Multicultural Marketing event, focusing on Charmin's efforts to market its bathroom tissue to a Hispanic audience.

Article

Report from the ANA's Multicultural Marketing event, describing how UniWorld repositioned the Marine Corps to make it more appealing to African-Americans.

Article

In this article, Geoffrey Precourt covers Bob Liodice's session at the Association of National Advertisers' Multicultural Marketing & Diversity Conference in Miami, USA.

Article

Discussion, from the ANA Multicultural Marketing conference, of the "affinity" between Best Buy, a retailer, and Hispanic consumers in the US.

Article

Reporting from the ANA's Multicultural Marketing & Diversity Conference, Warc's US Editor, Geoffrey Precourt, relays findings from an ANA member survey that sought to compare multi-cultural media spending and planning in 2010 with activity in 2009.

Article

Report of a presentation by Mark Addicks, General Mills svp/cmo, from the ANA Multicultural Marketing conference.